Jazz at Lincoln Center Taps the Orchard for Marketing and Distribution of New and Classic Recordings from its Vast Repertoire of Once-in-a-Lifetime Productions

Worldwide Digital and National Physical Deal Will Bring Unreleased Music to Jazz
Lovers around the World

First Release on January 19 - Ted Nash`s Portrait in Seven Shades Featuring the
Jazz at Lincoln Center Orchestra with Wynton Marsalis

NEW YORK--(Business Wire)--
Today, The Orchard (NASDAQ: ORCD), a full service media company specializing in
the distribution of music and video entertainment, announced that it has been
selected by Jazz at Lincoln Center for marketing, national physical
distribution, and worldwide digital distribution of both new and
previously-captured recordings from the revered jazz institution.

Jazz at Lincoln Center is widely acknowledged and applauded for being at the
forefront of leading the development of jazz through performance and education.
A recent article in the Wall Street Journal commented, "From the start, the
organization has built jazz awareness from the bottom up." Jazz at Lincoln
Center captures the incredible sound and vibrancy of live performances that take
place at the venue in its home, Frederick P. Rose Hall. The performing arts
complex in New York City consists of three impressive music venues - Rose
Theater, The Allen Room, Dizzy`s Club Coca-Cola and an education and recording
center Rose Theater, The Allen Room and Dizzy`s Club Coca-Cola use in-house
state-of-the-art recording technology, allowing The Orchard to deliver the
highest quality live jazz recordings around the world on its digital network.

The first album under the agreement will be Portrait in Seven Shades,a
newly-composed suite by jazz musician Ted Nash and recorded by the
world-renowned Jazz at Lincoln Center Orchestra with Wynton Marsalis. Portrait
in Seven Shades will be released on January 19, 2010. The suite premiered at
Rose Theater in 2007 and will be performed as part of the "Jazz & Art II"
concerts at Jazz at Lincoln Center on February 4-6, 2010.

"I have great respect for Jazz at Lincoln Center`s vision and dedication to
their development of the genre," commented Richard Gottehrer, Co-Founder and
Chief Creative Officer for The Orchard. "We are honored to be working alongside
this organization with a worldwide brand and we will bring forward a
comprehensive campaign that introduces jazz to a wider audience and increases
awareness of cultural importance of jazz music."

Adrian Ellis, Executive Director at Jazz at Lincoln Center, says, "In a time of
rapid change within the music industry, Jazz at Lincoln Center's model is
shifting, especially in terms of digital distribution and social-networking
technology. An aggressive digital distribution strategy is essential for anyone
trying to get their music out these days, especially with niche music like jazz.
The Orchard provides a superb way of doing this. "

With this signing, The Orchard is set to build and expand the JALC mission of
continuing the education and performing art of jazz by introducing the music in
digital and physical formats. As the catalog becomes available over the next
several months, The Orchard will support releases with campaigns that employ the
latest tools and forward thinking ideas in promotion- including iPhone Apps,
exclusive digital video content in HD, and extra recording and dissemination of
various other series that will raise awareness and expose Jazz at Lincoln
Center`s celebrated performances to audiences worldwide.

About The Orchard(R)

Headquartered in New York and London with operations in 25 markets around the
world, The Orchard (NASDAQ: ORCD) is a full service media company specializing
in the distribution of music and video entertainment. Founded in 1997, the
company is a global leader in digital marketing and distribution, driving sales
across more than 730 digital storefronts and mobile carriers in 69 countries.
Fostering creativity and independence, The Orchard enables labels, artists and
rights holders to grow and monetize audiences globally. For further information
please visit www.theorchard.com.

About Jazz at Lincoln Center

Jazz at Lincoln Center is dedicated to inspiring and growing audiences for jazz.
With the world-renowned Jazz at Lincoln Center Orchestra and a comprehensive
array of guest artists, Jazz at Lincoln Center advances a unique vision for the
continued development of the art of jazz by producing a year-round schedule of
performance, education and broadcast events for audiences of all ages. These
productions include concerts, national and international tours, residencies, a
jazz hall of fame and concert series, weekly national radio programs, television
broadcasts, recordings, publications, an annual high school jazz band
competition and festival, a band director academy, jazz appreciation curriculum
for students, music publishing, children`s concerts and classes, lectures, adult
education courses, student and educator workshops and interactive websites.
Under the leadership of Artistic Director Wynton Marsalis, Chairman Lisa Schiff
and Executive Director Adrian Ellis, Jazz at Lincoln Center produces more than
2,000 events each season in its home in New York City, Frederick P. Rose Hall,
and around the world.

Forward Looking Statements

This release may contain certain forward-looking statements regarding The
Orchard's expectations regarding future events and operating performance within
the meaning of Federal Securities laws that are subject to certain risks and
uncertainties and involve factors that may cause actual results to differ
materially from those projected or suggested. Factors that could cause actual
results to differ include, but are not limited to, the ability of The Orchard to
distribute certain products, videos and films and provide certain marketing and
other services. Undue reliance should not be placed on such forward-looking
statements as they speak only as of the date hereof, and The Orchard undertakes
no obligation to update these statements to reflect subsequent events or
circumstances except as may be required by law. Additional factors that could
cause actual results to differ materially from those projected or suggested in
any forward-looking statements are contained in The Orchard's most recent
periodic reports on Form 10-K and Form 10-Q that are filed with the Securities
and Exchange Commission.

Cornerstone PR
Ed James, 212-652-9295
ed@cornerstonepromotion.com

Copyright Business Wire 2009