Zeebo 3G-Connected Digital Gaming, Entertainment and Education Platform Ships to More Than 2,000 Retail Stores in Mexico

Wed Nov 4, 2009 10:00am EST

* Reuters is not responsible for the content in this press release.

Zeebo 3G-Connected Digital Gaming, Entertainment and Education Platform Ships
to More Than 2,000 Retail Stores in Mexico
Zeebo Connects Families with a Whole New World of Fun and Learning




MEXICO CITY, Nov. 4 /PRNewswire/ -- Zeebo Inc. announced today that its
3G-connected digital gaming, entertainment and education platform, also known
as Zeebo, has shipped to major national retailers with more than 2,000 stores
throughout Mexico.  Zeebo provides families with simple and convenient
wireless access to videogames and educational content as well as the ability
to bring the best of the Internet Cafe into the home, enabling consumers to
connect via email and social networking sites from the comfort of their living
rooms.  Zeebo will be available for a suggested retail price of 2,499 Mexican
Pesos (approximately $189 US) and comes with the Zeebo platform, game
controller, full sized keyboard, 5 free games and one hour of free Internet
access, along with a Z-Credit card for recharge of the system for game and
Internet time purchases.  For the first time for a home system, all game are
purchased wirelessly, over-the-air and stored inside the Zeebo's internal
flash memory.  No physical media or traditional distribution is necessary,
creating a breakthrough in ease of shopping and use.

More than a dozen Zeebo games are available for wireless purchase now on the
Zeebo and more than a dozen more are expected by the Christmas season and
Epiphany Day in January.  Zeebo includes the following free titles: Crash
Bandicoot Nitro Kart 3D, Pac Mania, Tekken 2, Zenonia and Zeebo Family Pack. 
Leading content publishers and developers, including Activision, Capcom,
Com2uS, Digital Chocolate, EA Mobile, Gameloft, Gamevil, Glu, Id Software,
Machineworks Northwest LLC, Namco Networks, PopCap Games and THQ, are
supporting the Zeebo platform.  In addition, Mexican content providers
including Huevocartoon will be bringing locally-optimized games to the
platform.  More than 10 Internet Z-Channels are preloaded into the Zeebo, with
more than 50 family-friendly Web sites for homework, social networking, email
and connecting, news, sports and education.  Local Internet content providers
like Interlingua are also working with Zeebo to offer families content based
on their popular entertainment and educational brands.

"For Mexican consumers who are faced with a difficult choice between a
personal computer to support their children's education and a video game
system to enjoy family entertainment, Zeebo offers the consumer a compelling
alternative," said John Rizzo, president and CEO, Zeebo Inc. "The Zeebo is 33%
less expensive than the nearest video game system similarly configured and
offers 100% localized content in Spanish, 400% more than other game devices.
And shopping through the wireless store for the latest games and services
couldn't be easier; the Zeebo is the first home system on the world to offer
such a capability."

Rizzo added, "Compared to a personal computer for educational Internet access
in the home, the Zeebo is 67% less expensive. Compared to slow Internet
bandwidth in the Mexican Internet Cafes for connecting to educational content,
email, and social networking like Facebook, the Zeebo is 600% faster.  This
higher speed is also available at 20% less hourly access rates in the average
Internet Cafe. Plus the Zeebo also consumes 98% less electricity than the
combination of a video game and a personal computer making it economical to
operate."

The platform fosters the development and monetization of local content by
preventing piracy through fast and convenient shopping via secure 3G broadband
wireless cellular connectivity and over-the-air delivery.  Connectivity is
provided pre-activated for the system, and the consumer will not have to sign
up for any additional service plan or contract.  Content delivery and user
interface software updates occur over the wireless network and are completely
transparent to the customer.  They simply plug the Zeebo to their television
set and the system automatically connects to the ZeeboNet Wireless Network.

"Zeebo is an innovative and fun product and we believe it will provide
families in Mexico with the chance to stay home to enjoy quality time together
in an entirely new way," said Franz Elizondo, head of operations, Zeebo Inc. 
"Growing up in Mexico, I am obviously very passionate about Zeebo and its
promise to Mexican families.  Zeebo will offer parents peace of mind, it is
simple to use and offers family-friendly entertainment, education and
connectivity from the comfort of home.  Zeebo is the perfect gift for
Christmas or Epiphany day, delivering fun and learning for children and adults
of all ages for years to come."

Zeebo will be available in thousands of storefronts across Mexico including
such retailers as Elektra, Coppel, Chedraui, Soriana, and Best Buy.  More than
1,000 locations are online now for the purchase of pre-paid Z-Credits, not
only at national retailers but also at popular convenience stores throughout
Mexico including Extra, Circle K, and Supercity.  Zeebo systems will be
available across Mexico with a major concentration in Mexico City, Puebla,
Monterrey, Guadalajara and Veracruz.

Zeebo has created a powerful and credible alliance of partners to bring the
product to Mexico including Telcel for 3G connectivity, Brightstar for local
production and service, Pago Todo and Biaani for Z-Credit sales and recharge
at retail, and the Publicis group including Leo Burnett, Starcom MediaVest and
the Jeffrey Group for local marketing.  From mid-November until Three Kings
Day in January, 150 stores will have Zeebo Demo Kiosks and full time Zeebo
demonstrations staffed by Zeebo knowledgeable consultants, and a broad-based
TV, print, outdoor and online advertising campaign will be launched at the
same time.

For more information on the Zeebo videogame console, please visit
www.zeeboinc.com and www.zeebo.com.mx.

ABOUT ZEEBO
Zeebo, Inc., a closely held company based in San Diego, California, has
developed the Zeebo, a wireless system to deliver digital gaming,
entertainment and education to the next billion consumers in emerging global
markets.  Primary shareholders in Zeebo include wireless technology leader
Qualcomm and Tectoy SA, which pioneered the introduction of digital gaming in
Brazil.



SOURCE  Zeebo, Inc.

Worldwide Inquiries, pr@zeeboinc.com, Mexico Inquiries,  Oscar Rojas, Group
Director,  orojas@jeffreygroup.com, or Gustavo Aranda, Ejecutivo de Cuenta,
garanda@jeffreygroup.com , both of Jeffrey Group, +52 (55) 5281-1121 Ext. 109
y 122, for Zeebo, Inc.
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