AccuStream Research: UGV Library Analysis Reveals Core Content Category Strengths by Brand

SEASIDE, Calif.--(Business Wire)--
User Generated Video (UGV) libraries analyzed by category have exhibited
consistency, resiliency and significant evolution over the past five years, with
comedy/funny, music and entertainment as the leading view generators.

Within each brand`s video vault, distinct category specialties and leadership
positions have emerged, with publishing initiatives keenly focused on
entertaining mainstream and highly targeted audiences, according to UGV Library
Share Shifts 2005 - 2009, a comprehensive comparative analysis of brands and
their libraries.

Over the past five years, comedy/funny categories have captured 19.5% of
cumulative library views, based on average viewing share across the major
brands, followed by entertainment at 14.3%, music at 14.1%, people/family/Vlogs
at 6.4%.

The report`s data-driven analysis of category share inside individual UGV
libraries covering periods 2005 - 2007 and 2005 - 2009 shows YouTube`s music
library the dominant content category on the site with a 31.4% share, up from
28% in 2007, while DailyMotion`s comparable captures a 26.7% share of cumulative
library views.

The report analyzes and segments library share (percent and total views) for UGV
brands now publishing between twelve to eighteen different content categories,
including professional partner channels. YouTube`s professional partner channels
contribution to cumulative views, for example, has risen from 10.6% (2005 -
2007) to 18.8% today.

Top content categories for each brand`s library analyzed include Break.com
("Funny" at 26.1%), Funnyordie.com ("Sketch Comedy" at 38.1%), MegaVideo
("Comedy" at 21.3%), MetaCafe ("Comedy" at 15.2%), MySpace ("Entertainment" at
15.1% inside UGV channels only - excluding semi-pro and pro content) and Yahoo
Video (Sports at 10.4%). Library sizes can range from 15,000 to over 5.6 million
videos in regular rotation.

Cumulative views for videos published from 2003 through 2009 have surpassed
188.8 billion, and analysis shows UGV exhibiting strikingly similar growth
trends and adoption characteristics to those seen in professional online video.

A comparison of early professional video publishing online from 1999 - 2002 with
UGV`s emergence from 2006 - 2009 is included, and shows triple-digit yearly
increases followed by alternating high double-digit years. UGV view growth is
estimated at 37.1% in 2009, while the professional counterpart is tracking in at
18.1%.

AccuStream Research (http://www.accustreamresearch.com) reports published in
2009 analyze video views, video advertising networks, video CMS platforms, video
indexing, metadata, CDN, and Internet radio.

AccuStream Research
Paul A. Palumbo, 831-394-1490
ppalumbo@accustreamresearch.com

Copyright Business Wire 2009