ESC Silicon Valley Joins Forces With the Fifth Multicore Expo in San Jose

SAN FRANCISCO, Nov. 4 /PRNewswire/ -- EE Times Group, a division of United
Business Media [LON: UBM], announced today that ESC Silicon Valley, the global
electronics industry's leading event, will take place in combination with
Multicore Expo, the premier forum devoted to the multicore technologies that
are transforming the embedded computing industry. At this co-located event
taking place in San Jose April 26-29, 2010, ESC Silicon Valley will provide
the embedded community with four days of technical training and the Multicore
Expo will provide three days of technical training and an exclusive Multicore
Pavilion on the ESC Silicon Valley expo floor.

ESC, working closely with the Multicore Expo, will provide attendees with more
training options and an increased number of multicore-related exhibits through
this combined event offering. Sponsors of the Multicore Expo will also benefit
from this collaboration due to ESC's ability to deliver increased exposure to
the embedded community through EE Times Group's vast network of industry
leading media properties including EE Times, Embedded and TechOnline.

The three day Multicore Expo program will include thought-provoking panel
discussions, in-depth technical sessions, hands-on labs, and sponsored
presentations, all of which will cover a wide range of topics related to
multicore, multimedia, and embedded graphics. Attendees will also enjoy the
'Multicore Technology Headliners', special presentations delivered by industry
luminaries and elite sponsors.

Located on the ESC expo floor, the Multicore Pavilion will consist of a wide
variety of exhibits from leaders in the multicore industry, providing
attendees with the opportunity to see multicore technology in action as well
as network with leading experts in multicore hardware and software
implementations. As well, Multicore Expo attendees will be able to attend
events held in the ESC Theater, which is open to all event attendees.

"Multicore technology has become a very important component of embedded
systems design. We are excited to have the Multicore Expo taking place under
the same roof as our Embedded Systems Conference," said David Blaza, Vice
President, Events and Embedded at EE Times Group. "Our recent success with
over 3000 attendees at our Multicore Virtual Conference is indicative of the
pent-up demand for quality multicore technology training."

"As multicore implementations proliferate in a wide range of applications, the
challenges associated with programming, debugging, and optimization are making
Multicore Expo more important than ever as a forum in which the key issues of
the multicore ecosystem can be raised, debated, and solved," said Markus Levy,
Multicore Expo conference chair. "Working with EE Times Group, we will bring
to the attendees of the Multicore Expo, a tremendous amount of knowledge that
will help bridge the gap between hardware and software in the use of multicore
technology."

As of today, the Industry sponsors include the Multicore Association, EEMBC,
and Platinum Sponsor Wind River Systems. ESC Silicon Valley and Multicore
Expo registration will open the first week of December.

About ESC Silicon Valley (http://www.embedded.com/esc/sv)
Held in key strategic technology development locations worldwide, the Embedded
Systems Conference is the global electronics industry's leading event. With
cutting edge product demonstrations, visionary speeches and hundreds of
essential technical training classes and accreditation opportunities, ESC is
the ideal venue for the design engineering community to learn, collaborate and
recognize excellence. In addition, ESC Silicon Valley celebrates decades of
unique local electronics industry culture, innovation and significant
contributions to the global technology industry.

About Multicore Expo
Multicore Expo is a leading-edge technology conference and exhibition
dedicated to delivering practical solutions for designs involving embedded
multicore, multimedia, and graphics. The fifth annual Multicore Expo, being
held April 27-29, 2010 at the San Jose Convention Center, will feature an
exhibition, presentations, and panels addressing all the major issues in
multicore processor design and implementation, including the effective use of
multicore development and design tools. The conference will also cover
practical details on implementing virtual machine technology, multicore
operating systems, and the application of multicore technology to embedded
graphics and multimedia. Further information is available at
www.multicore-expo.com.

About EE Times Group
EE Times Group, a division of United Business Media [LON:UBM], is the global
leader in media and marketing services for the electronics industry. We
deliver results for the key influencers and decision makers involved in the
design, development and commercialization of technology through our market
leading brands. More than 1.1 million engineering professionals engage with
the EE Times Network - EE Times, TechOnline, DesignLines, and Embedded.com -
across the globe. The technology community comes to our market leading events
to share, learn, discuss, and advance the critical issues and challenges
facing the electronics industry. As well, EE Times Group provides end-to-end
services ranging from next-generation marketing, integrated media and
research.

For more information please contact:
EE Times Group
Felicia Hamerman, Group Marketing Director
T: 516.562.5652, email: fhamerman@techinsights.com

Multicore Expo
Markus Levy, BackDraft Technologies
T: 1.530.672.9113, F: 1.530.672.9439, markus.levy@multicore-expo.com

For sponsorship details please contact Sean Raman,
sraman@techinsights.com or 415.947.6622.

SOURCE EE Times Group

Felicia Hamerman, Group Marketing Director, +1-516-562-5652,
fhamerman@techinsights.com, for EE Times Group; or Multicore Expo, Markus Levy
of BackDraft Technologies, +1-530-672-9113, fax, +1-530-672-9439,
markus.levy@multicore-expo.com; or sponsorship details, Sean Raman,
+1-415-947-6622, sraman@techinsights.com, for Multicore Expo