Sikara & Co. Jewelry Pop-Up Store Opens on Union Street

SAN FRANCISCO, Nov. 4 /PRNewswire/ -- Sikara & Co., an internationally
inspired modern fusion jewelry company makes Union Street in San Francisco its
new home as a "pop-up" shop.

The pop-up style store front is one of the newest trends to emerge in retail.
"This style of store front allows us to open a temporary store in San
Francisco and market test our collections as we roll them out nationally; we
are very excited to be one of the first pop-up stores in the city," said
Mousumi Shaw, Founder and Creative Director.

The temporary store features globally inspired designs that fall into four
collections: Indian, Italian, Mexican and Egyptian. Limited edition pieces
will also be available for the holiday, many of which are exclusive to the
Union Street pop-up. Sikara & Co. has partnered with San Francisco Stylist,
Jill Siefert, as she will be helping customers most Mondays in the store with
free styling tips.

"My travels have inspired me to work with a network of international designers
to present a truly unique line of jewelry. When a person purchases a piece,
they also learn about the history and culture pertaining to the country where
the designer of the piece originates," said Mousumi Shaw, Founder and Creative
Director.

The handcrafted line is sterling silver with semi-precious stones. Each piece
goes through 10 to 12 hands while in production making it truly handmade.
Sikara jewelry is sold in more then 230 stores across the United States.

Sikara & Co. is located at 2167 Union Street, in a 800 square foot space.
Hours of operation are Monday through Sunday 11:00 AM - 6:00 PM and the store
will be open until December 30, 2009. Prices range from $50.00 - $650.00.

About Sikara & Co.

Sikara is described as 'Modern Fusion Jewelry.' "Fusion" represents our lives
in today's world; It is a blend of our past heritage and a new modern spirit.
Sikara speaks to this fusion. Sikara's sterling silver jewelry collection is
elegant, powerful and a fusion of style. Founder Mousumi Shaw is a first
generation Indian-American who has traveled to over 35 countries.

www.sikarajewelry.com

SOURCE Sikara & Co.

Mousumi Shaw of Sikara & Co., +1-617-359-7429, mousumi@sikarajewelry.com