Siemens Enterprise Communications Previews Twitter Functionality Within OpenScape Unified Communications Environment in Cloud at VoiceCon

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Wed Nov 4, 2009 12:33pm EST

Siemens Enterprise Communications Previews Twitter Functionality Within
OpenScape Unified Communications Environment in Cloud at VoiceCon
Company to Demonstrate Enhancements Coming to Flagship Product in 2010 That
Harness the Power of Social Networking Within Today's Advanced Communication
Ecosystems




BOCA RATON, Fla., Nov. 4 /PRNewswire/ -- Siemens Enterprise Communications
Group (SEN Group), a premier provider of enterprise communications solutions,
today announced the company will be previewing Twitter functionality for the
OpenScape Unified Communications (UC) application while running in the Amazon
Elastic Compute Cloud (Amazon EC2) environment. The demonstration will happen
at VoiceCon San Francisco on Wednesday, November 4th at 10:30 a.m. during the
keynote given by Mark Straton, the company's senior vice president, marketing
of voice and application solutions. SEN Group expects to offer Twitter
integration from within OpenScape in the first quarter of 2010.

This enhanced functionality builds on the cloud proof-of-concept shown at
VoiceCon Orlando by demonstrating a mash-up between OpenScape and Twitter, an
integration that is a testimony to the company's standards-based approach to
UC and its OpenPath commitment to extensibility. Built on OpenSOA Web services
and Session Initiation Protocol (SIP) standards, OpenScape is an ideal
platform for integrating today's multi-vendor communications environments,
including popular social networking tools such as Twitter, LinkedIn and
Facebook. It offers users a seamless and innovative user experience, helping
them to achieve the productivity gains these tools can provide within the
enterprise. It also underlines the company's continued commitment to the cloud
and social networking as it continues to develop and incorporate these
capabilities into its proven UC applications. 

"Given the obvious connection between UC and social networking in terms of
real-time, multimedia digital communications, we see this integration not only
as innovative, but also a natural progression as social media becomes more
widely adopted and embedded in the enterprise communications mix," commented
Jonathan Spira, CEO and Chief Analyst at Basex, a leading New York-based
analyst firm specializing in new media and communications trends.

In addition to demonstrating the power of integrating Twitter and OpenScape,
SEN Group is making OpenScape accessible via the cloud model, allowing
organizations to use software development kits (SDKs) to create these mash-ups
and test them in the cloud environment. For a small hourly per instance price,
developers will be able to run development and production instances of
OpenScape software, making this "pay-as-you-go" model an even more attractive
option for IT departments with limited budgets and resources. This enables
organizations of all types to mitigate risk while leveraging the social
networking phenomenon within their UC applications to enhance the user
experience and productivity. 

"Social media tools have rapidly moved from being the preferred communication
method of millennials to the standard by which enterprise workers and
customers can quickly and freely connect," said Mark Straton, senior vice
president of marketing, voice and application solutions.   "Wednesday's
demonstration will highlight just how easily organizations can incorporate
these tools into their existing communications ecosystems and harness their
power to better serve their customers." 

About Siemens Enterprise Communications Group (SEN Group)
The SEN Group is a premier provider of end-to-end enterprise communications,
including voice, network infrastructure and security solutions that use open,
standards-based architectures to unify communications and business
applications for a seamless collaboration experience. This award-winning "Open
Communications" approach enables organizations to improve productivity and
reduce costs through easy-to-deploy solutions that work within existing IT
environments, delivering operational efficiencies. It is the foundation for
the company's OpenPath® commitment that enables customers to mitigate risk and
cost-effectively adopt unified communications. Jointly owned by The Gores
Group and Siemens AG, SEN Group companies include Siemens Enterprise
Communications, Cycos, and Enterasys Networks.

Note: Siemens and OpenScape are registered trademarks of Siemens AG or its
subsidiaries and affiliates. All other company, brand, product and service
names are trademarks or registered trademarks of their respective holders.

This release contains forward-looking statements based on beliefs of Siemens
management. The words "anticipate," "believe," "estimate," "forecast,"
"expect," "intend," "plan," "should," and "project" are used to identify
forward-looking statements. Such statements reflect the company's current
views with respect to future events and are subject to risks and
uncertainties. Many factors could cause the actual results to be materially
different, including, among others, changes in general economic and business
conditions, changes in currency exchange rates and interest rates,
introduction of competing products, lack of acceptance of new products or
services and changes in business strategy. Actual results may vary materially
from those projected here. Siemens does not intend or assume any obligation to
update these forward-looking statements. 


SOURCE  Siemens Enterprise Communications

Media Relations: Silvie Casanova, Corporate Communications of Siemens
Enterprise Communications, +1-978-848-4617,
silvie.casanova@siemens-enterprise.com
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