Coyle Hospitality Group and WTS International Reveal Latest Spa Consumer Trends and Insights

Coyle Hospitality Group and WTS International Reveal Latest Spa Consumer
Trends and Insights

NEW YORK, Nov. 4 /PRNewswire/ -- Coyle Hospitality Group, the hospitality
industry's leading market research and quality assurance firm, and WTS
International, a world leader in spa management/consulting, have teamed up to
provide the industry with ground-breaking research on spa consumer sentiment.
The goal was to help spa operators align their programs and offerings to match
what guests truly want during these uncertain economic times.

Over 1,300 active spa-goers were surveyed in September 2009 about their buying
patterns, spending habits, best spa experiences, and other 'hot topics'
regarding spas.

"We found it particularly interesting that, despite the economy, many of the
respondents could be swayed to spend more at spas with the right motivating
forces, some of which were unexpected," said Arthur Chang VP of Development at
Coyle Hospitality Group. "People need to feel like their treatments are truly
an "investment" in their well being and are looking for getting a value. Many
also commented that they would be drawn to spas that are somehow giving back
to the community."

Some findings from the results are as follows:

-- 74% cited word-of-mouth referrals as their primary method of selecting
a
new spa

-- 69% had their most recent spa experience at a location near where they
live; 21% were at a hotel they stayed at for leisure

-- 84% say it is important for therapists to explain products and their
benefits during the treatment

-- 82% are interested in buying a series package in order to achieve
benefits of skin care

-- 81% cited discounts, not free treatments, as their number one reason
to
try a new spa

The full report, available at www.coylehospitality.com, features detailed
findings on the following:

-- What are the most important factors, facility offerings, and
added-value
attributes in selecting spas and treatments?

-- What spa deals and offerings are the most attractive for consumers?

-- Which companies are the most reputable in respondents' minds?

-- What are the main issues preventing someone from returning to a spa?

-- What were the make or break reasons for the 1,000 best and worst spa
experiences?

WTS and Coyle's cause is to help the industry improve its offerings and
deliver great experiences for all spa-goers. The report is free and can be
obtained by visiting the News & Research section of: www.coylehospitality.com

About Coyle Hospitality Group

Coyle Hospitality Group, based in New York, N.Y., is a market research leader
providing mystery shopping and brand quality measurement services exclusively
to spas, hotels, resorts, restaurants, timeshares, and cruises worldwide.
With over 50,000 evaluations successfully completed, Coyle is uniquely
positioned to help hospitality companies align their services for optimal
guest satisfaction and loyalty.

About WTS International

Based in Rockville, M.D., WTS International specializes in spa, fitness, and
leisure facility consulting and management. At present, the firm is working
with numerous hotels, resorts, luxury residential projects, and real estate
developments throughout the U.S. and abroad. www.wtsinternational.com

SOURCE Coyle Hospitality Group

Robin Chwatko, rgPR, +1-646-729-7994, robin@rg-pr.com