Major Partnership Formed Between Cabela's and FLW Outdoors

Cabela's Will Offer Angler Cash Contingency Program in 2010

MINNEAPOLIS, Nov. 4 /PRNewswire/ -- FLW Outdoors announced Wednesday that
Cabela's, the World's Foremost Outfitter®, has formed a major partnership
across all platforms of FLW Outdoors and its 189 tournaments, including a
significant contingency award program. Terms of the agreement were not
disclosed.

Cabela's will be the official and exclusive outdoor retailer, as well as the
official rain gear, for FLW Outdoors. The major partnership will be an
important part of Cabela's 2010 marketing strategy and the FLW Outdoors
partnership will be promoted at their popular retail stores, on-line at
Cabelas.com and through their world-famous catalogs.

"We are honored to align the FLW Outdoors brand with an organization respected
as highly as Cabela's," said Trisha Blake, Chief Marketing Officer & Executive
Vice President. "The offerings each of us have in this industry make this
partnership one that will allow both organizations to thrive and provide the
highest quality of tournaments to anglers and allow those anglers and fans the
chance to enjoy the legendary Cabela's experience."

"Cabela's and FLW Outdoors lead the way in their respective segments of the
outdoor industry," said Tom Rosdail, Cabela's Vice President - Marketing. "By
partnering with FLW Outdoors, Cabela's continues its reputation for aligning
itself with the very best and offering added value to our loyal customers,
including the anglers and fans of FLW Outdoors."

The "Cabela's Angler Cash Contingency Program" will reward anglers that sign
up and meet the requirements of the program. Anglers will earn $2,500 for
qualifying events and $5,000 for the Forrest Wood Cup. The official details
and rules of the contingency program will be available at FLWOutdoors.com.

Cabela's will continue to host the co-branded Cabela's store on
FLWOutdoors.com and will be involved in all the platforms of FLW Outdoors
including all bass and walleye events, FLW Outdoors' multiple websites, FLW
Fantasy Fishing, FLW Outdoors Magazine, "FLW Outdoors" television show on
Versus and various FLW Outdoors events. Cabela's retail stores will also host
appearances and seminars by the most accomplished FLW Outdoors pro anglers as
well as other cross-promotional activities.

At many of the FLW Tour and National Guard FLW College Fishing events, and the
Forrest Wood Cup, Cabela's will have the opportunity to supply promotional
offers exclusive to fans in attendance. They will also have the opportunity to
do sampling, promotional activities and sell merchandise at the FLW Outdoors
Family Fun Zone and Outdoor Show, surrounding the FLW Tour and championship
events, and the Reel Life Festivals, held in conjunction with College Fishing.

Cabela's will also be a major promoter of FLW Fantasy Fishing, which is free
to play and has offered the largest awards in fantasy sports history.
Participants will be able to purchase Player's Advantage to assist them in
choosing their anglers throughout the entire season. In addition to
FantasyFishing.com, Cabela's will have a strong presence on FLWOutdoors.com
and CollegeFishing.com. Likewise, FLW Fantasy Fishing will be prominently
featured on the Cabela's Web site.

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading
specialty retailer, and the world's largest direct marketer, of hunting,
fishing, camping and related outdoor merchandise. Since the Company's founding
in 1961, Cabela's(R) has grown to become one of the most well-known outdoor
recreation brands in the world, and has long been recognized as the World's
Foremost Outfitter(R). Through Cabela's growing number of retail stores and
its well-established direct business, it offers a wide and distinctive
selection of high-quality outdoor products at competitive prices while
providing superior customer service. Cabela's also issues the Cabela's CLUB(R)
Visa credit card, which serves as its primary customer loyalty rewards
program. Cabela's stock is traded on the New York Stock Exchange under the
symbol "CAB."

FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger
Boats, is the largest fishing tournament organization in the world. FLW
Outdoors has also taken fishing mainstream with FLW Fantasy Fishing, offering
the largest awards possible in the history of fantasy sports.

For more information about FLW Outdoors and its tournaments, visit
FLWOutdoors.com or call (270) 252-1000. For more information about FLW Fantasy
Fishing and Player's Advantage, visit FantasyFishing.com.

FLWOutdoors.com

SOURCE FLW Outdoors

Jeff McCoy, Director of Public Relations, FLW Outdoors, +1-612-337-1945
office, +1-612-360-1375 cell, jeff.mccoy@jacobs-mgmt.com