Interval International Releases Future Timeshare Buyers: 2009 Market Profile

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Wed Nov 4, 2009 4:32pm EST

MIAMI, Nov. 4, 2009 (GLOBE NEWSWIRE) -- More than nine out of ten active leisure
travelers in the United States report they are familiar with the concept of
timesharing, reinforcing the wide-spread belief that this form of vacationing
has established itself as a recognized, understood, and increasingly popular
alternative to more traditional lodging accommodations. And among those familiar
with the concept, approximately 2.3 million households state they are interested
in purchasing some form of vacation time during the next two years.

These findings are from Future Timeshare Buyers: 2009 Market Profile, which was
developed from a nationally-representative sample of active leisure travelers
who have expressed interest in acquiring some form of vacation time during the
next two years, and supplemented through insights revealed in the
Ypartnership/Yankelovich, Inc. 2009 National Leisure Travel MONITOR(SM). The
study was authored exclusively for Interval International, which is releasing
the results during the American Resort Development Association's (ARDA) 2009
Fall Conference, held in Washington, D.C.

"Given the economic environment during the past year and the effect it had on
both the demography of those interested in purchasing vacation time and
respondents' interest in travel overall, the level of purchase interest revealed
in this study is quite remarkable and underscores the high degree of interest
consumers have in this form of vacationing," said Peter C. Yesawich, chairman
and chief executive officer of Ypartnership. "Particularly noteworthy is the
fact there are an estimated 2.3 million households interested in purchasing
vacation time during the next two years."

Active leisure travelers who are interested in purchasing vacation time have
taken an average of seven qualifying leisure trips during the past year and
nearly four in ten (38%) state they are likely to take more leisure trips during
the next 12 months (than they did during the last). Eight out of ten prospective
purchasers took at least one leisure trip of five nights or more in duration,
and a similar proportion find a naturalistic component (such as a beach or a
lake) to be an important aspect of their leisure pursuits.

The study also revealed that active leisure travelers interested in purchasing
vacation time have a solid understanding of the concept of timesharing and are
receptive toward the vacation ownership product. An estimated 85 percent have a
positive or neutral opinion of timesharing, and more than three-quarters (77%)
state that they would be willing to take a two- to three-day mini vacation to
attend a timeshare sales presentation. Furthermore, approximately six in ten
(62%) report that they are likely to stay at a vacation ownership resort during
the next two years.

"These findings provide valuable insights for resort developers to better
understand the travel habits and preferences sought by leisure travelers," said
David C. Gilbert, executive vice president of resort sales and marketing for
Interval International, a leading global provider of vacation services.
"Possessing an appreciation for how these potential purchasers travel and view
the vacation ownership product enables them to fine tune marketing and lead
generation programs aimed at these consumers."

The data for this analysis were collected from interviews conducted online with
a panel of pre-qualified active leisure travelers. Respondents had taken at
least one leisure trip of 75 miles or more from home requiring overnight
accommodations during the previous year, were familiar with the concept of
timesharing or vacation ownership, and expressed interest in acquiring some form
of vacation time during the next two years.

Other Notable Findings:

 * The majority of active leisure travelers interested in
   purchasing vacation time are married (61%) with an annual
   household income of $50,000 or more (88%).
 * Nearly two-thirds are between 30 and 62 years of age, and
   nearly eight in ten have completed at least four years of
   college education (78%).
 * Approximately four in ten (35%) reside in the Midwestern region
   of the United States, while an estimated three in ten live in
   the Northeast (29%) or West (27%).
About Interval International

Interval International operates membership programs for vacation owners and
provides value-added services to its developer clients worldwide. Based in
Miami, Florida, the company has been a pioneer and innovator in serving the
vacation ownership market for more than 33 years. Today, Interval has a network
of approximately 2,500 resorts in more than 75 countries and offers its resort
clients and about 2 million member families high-quality products and programs
through offices in 26 cities across 16 countries. Interval is an operating
segment of Interval Leisure Group, Inc. (Nasdaq:IILG), a leading global provider
of membership and leisure services to the vacation industry.

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CONTACT:  Interval International
          Chris Boesch
          305-666-1861 ext. 7267
          Chris Boesch@intervalintl.com
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