BLITZ Sends John Mayer into Augmented Reality

New Application Brings Full Interactive Music Video Experience to the Desktop
LOS ANGELES--(Business Wire)--
BLITZ, a leading integrated marketing agency, today announced the release of a
new augmented reality (AR) music video for John Mayer`s single, "Heartbreak
Warfare," from his forthcoming album, "Battle Studies." The video, available now
on www.JohnMayer.com, lets fans enjoy a whole new experience by interacting with
the settings around Mayer while he performs the song, delivered via the Adobe
Flash Player software, which is already installed on 99% of Internet-enabled
desktops. To launch the AR music video, fans hold a printable marker, or
"glyph," in front of their webcam and then get to watch the dynamic experience
unfold on-screen. As Mayer starts to sing, his fans can then play with the
animated living room scene by moving their glyph around - spinning, rotating and
even flipping John`s virtual world upside down.

"It`s been great to work with such a talented group of people as the BLITZ
team," said Mayer. "I`ve never seen a design crew with such control of a
creative vision. They knew what they wanted, what it would take to make it
happen, and brought the project to fruition with zero downtime."

Long renowned for pushing the boundaries of music and entertainment, the
seven-time Grammy award winner sought to create a way to connect with fans that
extended beyond just listening to a new track or watching a music video. BLITZ
was brought on to create a unique application that gives users a sense of
personal control while experiencing the robust video, rather than just watching
it. Utilizing rich visual imagery, the 3D video world leverages BLITZ`s unique
storytelling experience and provides an immersive illustration of the emotional
changes sung by Mayer.

"Not only was this project exciting because of its complexity and visual appeal,
but it was also a joy to work with an artist like John, who is willing to push
the technology envelope and find new ways to interact with fans," said Ken
Martin, Chief Creative Officer, BLITZ. "This dynamic experience provides his
fans the ability to personally `touch` a music video."

The sleek application, built using Adobe Flash CS4 Professional software and the
FLARToolKit, was introduced by Adobe CTO, Kevin Lynch, during his Keynote
presentation at the Adobe MAX developer`s conference in Los Angeles. Lynch
concluded his address by describing the video capabilities and new advancements
in the latest Flash release, and was soon joined onstage by John Mayer, to give
the audience a sneak peak of the AR video.

About BLITZ

BLITZ is a leading integrated marketing agency that brings brands to life by
developing immersive, entertaining and imaginative experiences. BLITZ constantly
invents new ways to excite, inform and entertain customers, making them want to
learn more, go deeper, "play" longer and participate in an active brand
conversation. BLITZ has developed revolutionary consumer experiences and
campaigns for some of the world`s most exciting brands including Microsoft, GE,
Adobe, Disney, Starbucks and NBC Universal. BLITZ is available online at
www.BlitzAgency.com.

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Fusion PR on behalf of BLITZ
Chris Michaels, 310-481-1431, Ext. 18
chris.michaels@fusionpr.com

Copyright Business Wire 2009