Accenture Helps Generali Launch Life Insurance Application for iPhone

* Reuters is not responsible for the content in this press release.

Wed Nov 4, 2009 4:00am EST

PARIS--(Business Wire)--
Generali France, the second largest general insurer in France and one of the
main foreign subsidiaries of the Generali Group, the largest European life
insurer, has unveiled a new life insurance application for iPhone* which was
created and implemented with the help of Accenture (NYSE: ACN). 

The new application, which will be made available in the beginning of 2010, will
provide Generali France`s network of financial advisors real-time access through
their mobile device to their client portfolio as well as detailed information
for each client account, including savings, payment history, investment
portfolios and the financial performance of each fund in which savings are
invested. A "business-to-consumer" version will also be made available for the
clients of Generali France`s network of financial advisors and for the direct
clients of Generali France`s Internet subsidiary, who will have direct access to
their own accounts. 

Drawing on its technology expertise and deep knowledge of the financial services
industry, Accenture helped Generali France define the overall business and
information technology (IT) scope of the new life insurance application for
iPhone. Accenture assisted Generali France in defining the targeted audience for
the application, the business needs, the "must-have" functionalities that would
benefit end-users, and the required IT architecture. Accenture also designed the
application`s user-friendly screen interfaces. 

"Following an Accenture workshop on how changes in consumer behavior are driven
by the increased usage of smartphones, Generali France decided to work with the
company to develop concrete business applications for its life insurance
operations," said Stéphane Dedeyan, a member of the Board of Management of
Generali France. "This new application for iPhone will be particularly helpful
to our financial advisers, who are looking for innovative ways to stay close to
their clients, as well as to our clients who will be able to directly access
their account in a user-friendly way." 

Khalid Lahraoui, a senior executive in Accenture`s Financial Services group
said: "By implementing one of the first life insurance applications for iPhone
and providing financial advisers and clients with an easy-to-use application
that enables them to access the information they need no matter where they are,
Generali France is demonstrating its ability to innovate and take advantage of
the increased use of smartphones to give customers a distinctly different
customer experience." 

The new application will be enhanced over time with new features such as news
alerts and a savings simulator. A Property and Casualty version which would
enable Generali France`s clients to manage their claims, from claims declaration
to settlement, is being studied by the insurer. 

* iPhone is a trademark of Apple Inc.

About Generali France

Generali France is one of the most important foreign subsidiaries of the
Generali Group, the third largest European insurer present in 65 countries and a
2008 premium income of € 69 billion. Operating in the French market since 1832,
Generali France is today the second largest general insurer in the country. The
company operates in all branches of insurance both through its nearly 8,000
employees and also through diversified distribution networks - 2,200 salaried
consultants, 1,200 general agents, brokers, 1,500 self-employed finance
managers, major banking partners, and the Internet - which are among the most
powerful networks in France. More information at www.generali.fr

About Accenture

Accenture is a global management consulting, technology services and outsourcing
company. Combining unparalleled experience, comprehensive capabilities across
all industries and business functions, and extensive research on the world`s
most successful companies, Accenture collaborates with clients to help them
become high-performance businesses and governments. With approximately 177,000
people serving clients in more than 120 countries, the company generated net
revenues of US$21.58 billion for the fiscal year ended Aug. 31, 2009. Its home
page is www.accenture.com.

Accenture
Francois Luu, +33 1 53 23 68 55
francois.luu@accenture.com

Copyright Business Wire 2009

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