People Take Charge of their Health with Help from New Online Services

Thu Nov 5, 2009 7:20am EST

* Reuters is not responsible for the content in this press release.

Keas.com founder Adam Bosworth to discuss online health care innovations in
keynote address at World Healthcare Innovation and Technology Conference
November 9
SAN FRANCISCO--(Business Wire)--
One message that remains consistent throughout the debate on health care reform
is the government's "ultimate vision" that "all patients are fully engaged in
their health care."* A key arena in which this is being addressed is on the Web
with health-focused services for consumers. 

At the opening keynote talk for the World Healthcare Innovation and Technology
Conference next week in the Washington D.C area, Adam Bosworth, founder of
Keas.com and former head of Google Health, will look at the evolution of online
health care and the new technologies and services emerging on the Web today that
will to empower individuals to take charge of their health. 

Bosworth describes online heath care as having begun with search and the
presentation of volumes of information-not always accurate and not at all
personalized-followed by the addition of community in which people share
health-related experiences and tips-also not always accurate or personalized-and
today includes the ability to store personal health data online. 

"The critical next step in online health care is personalization. It's the piece
that's layered on top of a person's unique health indicators, delivering
information and action plans customized to meet the person's specific health and
wellness needs," says Bosworth, "Only with personalization will a person be
empowered online to take control of their own health care." 

A technology innovator whose accomplishments include guiding the development of
XML, Microsoft Access, Microsoft IE and Google Health, Bosworth launched his
company Keas last month specifically to introduce personalization into the
online health care experience. 

Keas.com (http://www.keas.com) is an interactive service that enables the best
medical minds in healthcare to provide individuals with ongoing advice and
interpretation about their unique health data-such as lab results and current
conditions-and help them take action to achieve their health goals. Keas partner
Quest Diagnostics delivers lab results directly into Keas, while partners
including Healthwise, CVS MinuteClinic,DiabetesMine and Dr. Greene Pediatrics
provide highly personalizable Keas Care Plans. 

Keas.com offers online health care personalization through the following means: 

Keas Care Plans-Medical experts author and publish health and wellness plans
designed to factor in an individual's personal health data. Keas Care Plans can
address anything from long-term health issues such as diabetes and heart health
to more acute needs such as pediatric issues and the H1N1 virus. 

Tracking, interpreting and explaining personal health indicators (such as lab
results)-More than a repository for static health data, Keas interprets and
explains in plain English what an individual's health data means for them. 

Personal dashboard-The dashboard provides a graphical indication about whether
an individual's health status registers in the red, yellow or green zone and
also provides regular action items and alerts to help them get into and stay in
the healthy green. 

Community-Coming soon, people will be able to connect with others like
themselves to share their health experiences and advice with one another. 

Adam Bosworth will be speaking at the World Healthcare Innovation and Technology
Conference in Alexandria, Virginia on Monday, November 9 at 8:00 a.m. His topic
is "Healthcare Innovation - Patients Taking Charge of Their Health." 

* "Meaningful Use: A Definition" Recommendations from the Meaningful Use
Workgroup to the Health IT Policy Committee June 16, 2009

Brazer Communications for Keas
Mara Brazer, 415-305-6677
mara@brazercommunications.com



Copyright Business Wire 2009

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