New Book: Employee Engagement

"How-to" Book Authors a Comprehensive Strategy to Attract and Recruit the Right
People for your Business and Achieve Organizational Success in Today's Economy

MEMPHIS, Tenn.--(Business Wire)--
Five years ago your company hired a bright, young, talented college graduate
whom you believed had the moxy to someday take your position as leader. Since
his hire, he`d become a top producer, had risen within the organization and,
literally, was next in line to take your place. You felt as though you had
mentored and nurtured this person for five years. Obviously, they didn`t feel
the same way.

Then, out of the blue, he comes to you and hands over a letter of resignation.
He`s going to work for your competitor.

In that moment all of the time, money, energy and hope you placed into that
person is just gone. You wonder what went wrong and how will this departure
affect your team? Even more important, how will this affect your business and
how can you afford to endure these kinds of losses?

"Employee Engagement" is a groundbreaking "how-to" book that offers a
comprehensive view of the driving force for organizational success in today`s
economy. Written by Brad Federman, a "change agent" with 20 years of experience
in management training and employee retention, Employee Engagement is a resource
to senior leaders, decision makers and HR professionals responsible for talent
management Federman believes that the corporate solution to today`s economy is
the people. Attracting and recruiting the right people, and keeping them long
after they`ve been trained is the solution to this problem - and even more
important - turning solutions into results is what Federman has helped so many
companies do for the past 20 years including Embassy Suites, Homewood Suites,
UBS, Havas Network, FedEx Walmart, etc.].

"Each employee within any organization or company puts forth discretionary
effort; they come to work with a power to choose how much effort, creativity and
resourcefulness they are willing to give their company," says Federman. " An
"engaged" employee is fully involved in - and enthusiastic about -their work.
These employees care about the future of the organization/company and feel a
strong emotional bond to multiple aspects of the business."

Employee Engagement outlines a comprehensive framework, language, and process
that helps executives, leaders and human resource professionals connect their
overall "People" strategy with their "Business" strategy.

Filled with actionable, fresh practical ideas and illustrative examples,
Employee Engagement:

* Provides a clear business case for focusing on Engagement
* Identifies the connection between employee needs and business success
* Demonstrates how businesses can breed trust and success in the workplace
* Highlights best practices for strengthening connections or bonds with your
employees
* Provides innovative examples of how people practices must change to meet the
needs of today`s workforce
* Demonstrates why skills and behaviors should not be an organization`s key
concern

This important resource offers step-by-step guidance for putting in place an
effective Employee Engagement strategy that will create a workplace with more
committed employees, a more meaningful environment, stronger relationships with
employees, and a sustainable competitive advantage.

As the economy rebounds, government, businesses and organizations will continue
to demand more specific skills and behaviors from their employees. Employers
need to have a talent strategy ready as available work shifts, working-age
populations decline and emerging markets rise. "Now is the time to re-engage
your employees, connect them to your new strategy, promote accountability, and
regain trust," Federman concludes.

Employee Engagement is published by Jossey Bass, an imprint of Wiley. You can
order your hard copy at www.engagementleader.com

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Performance Point, LLC
Andrea Martone, 917-929-0527
andrea@intuitivevision.com

Copyright Business Wire 2009