INSIDE and TWINLINX Team On MyMax NFC Sticker

* Reuters is not responsible for the content in this press release.

Thu Nov 5, 2009 8:00am EST

Seek Payment Certification to Help Banks Start 2010 NFC Mobile Payment Rollouts
AIX-EN-PROVENCE, France--(Business Wire)--
INSIDE Contactless, a leading provider of advanced, open-standard contactless
and near field communication (NFC) chip technologies, and TWINLINX, an
innovative market entrant providing NFC technology platforms and applications,
today revealed they are working together on the integration of INSIDE`s secure
components in the TWINLINX MyMax NFC sticker, and are cooperating to gain type
approval from major bank card brands. INSIDE will be supporting TWINLINX`s
initial go-to-market initiatives in North America and other markets as part of
INSIDE`s initiative to jumpstart the mobile payments market in 2010. TWINLINX is
in discussions with major wireless carriers and transport operators in the U.S.
and Europe, and has already established agreements with a number of them. 

INSIDE and TWINLINX have worked in partnership since 2008. The MyMax NFC sticker
incorporates INSIDE`s award-winning MicroPass payment platform, enabling NFC
payment and communication capability to be quickly and easily added to most
Bluetooth-enabled mobile phones. INSIDE`s MicroPass is the most widely adopted
contactless payment platform, and is approved by all major payment brands. 

"The major banks we have approached are very excited by the MyMax NFC sticker
because it allows consumers to use their existing mobile phones to conduct
mobile payment transactions and run NFC applications, and they have encouraged
us to seek type approval from the bank card brands," said Charles Walton,
executive vice president for INSIDE Contactless. "Because the MyMax sticker can
communicate with a mobile phone, it is able to support NFC operating modes
external to the phone, offering banks a way to start NFC mobile payment
deployments in 2010." 

MyMax is a thin electronic sticker designed to upgrade existing and future
Bluetooth phones with NFC functionality and open the door to development and
mass deployment of NFC applications, including payment, transport, loyalty,
access control and smart posters. MyMax now works with most popular mobile
phones and smart phones. 

"Our partnership with INSIDE and the power of their MicroPass payment platform
are critical elements in the success of our MyMax product," said Jacek Kowalski,
TWINLINX founder and CEO. "Payment will be a critical component for a broad
range of NFC applications, and we will be working with INSIDE to obtain payment
certification for the MyMax product from major bank card brands to help promote
widespread consumer adoption of this very compelling technology." 

INSIDE and TWINLINX will be showing the MyMax NFC sticker during the CARTES &
IDentification 2009 conference and expo in Paris, Nov. 17-19 at the INSIDE booth
4 M 126 and the TWINLINX booth 4 L 117, both located in Hall 4 of the Paris-Nord
Villepinte-France Exhibition Centre. 

About TWINLINX

Created in 2006 by Jacek Kowalski, founder and former CEO of INSIDE Contactless,
TWINLINX is focused on the development of innovative technologies designed to
accelerate the growth of NFC applications and markets. Its highly acclaimed
product, MyMax, is a thin electronic sticker designed to add NFC to Bluetooth
phones. It promises to have a significant market impact and growth as it becomes
available in volume production in 2010. 

About INSIDE Contactless

INSIDE Contactless is the global leader in open-standard contactless payment and
near field communication (NFC) semiconductors and software that power the next
generation of payment, transit, identity and access control applications. The
company`s intelligent, microprocessor-based platforms offer the flexibility to
be embedded in smart cards, mobile phones and other consumer electronic devices,
documents, badges and other items to support a wide range of innovative
contactless applications and bring new levels of convenience to users. INSIDE
has delivered more than 300 million contactless platforms worldwide to customers
and partners that include many of the leading payment card and mobile phone
manufacturers, systems integrators and financial institutions. With a portfolio
of 60 families of patents, including several essential NFC patents, the company
has played a leading role in NFC and contactless innovation. INSIDE is
headquartered in Aix-en-Provence, France, with offices in Shanghai, Singapore,
Warsaw, Seoul and Silicon Valley. For more information, please visit
www.insidecontactless.com.

For INSIDE Contactless:
Corman Communications, LLC
Patrick Corman, 650-326-9648
patrick@cormancom.com
www.cormancom.com
or
INSIDE:
Geraldine Sauniere, +33 (0) 4 42 39 33 01
Marcom Director
gsauniere@insidefr.com



Copyright Business Wire 2009

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