Pure Beverage Company Brings Wildly-Popular drank(TM) Extreme Relaxation(TM) Beverage to Indiana

Pure Beverage Company Brings Wildly-Popular drank(TM) Extreme Relaxation(TM)
Beverage to Indiana
Innovative Beverage Inks Deal with Longtime Beverage Distributor

HOUSTON and INDIANAPOLIS, Nov. 5 /PRNewswire-FirstCall/ -- Innovative Beverage
Group Holdings, Inc. (Pink Sheets: IBGH) today announced that the company has
entered into an agreement with Indianapolis-based Pure Beverage Company to
expand the reach of the company's signature relaxation beverage, drank(TM),
throughout the state of Indiana.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

This agreement comes on the heels of drank(TM) receiving widespread national
media attention from outlets, including The Tonight Show with Conan O'Brien,
Good Morning America, Fox News with Shepard Smith, and the Wall Street
Journal, along with increasing popularity across the country.

"So many people are looking for this beverage that we had consumers and
retailers calling us to find out how to get drank(TM) before we even had the
product in stock," stated David Hill, sales manager for Pure Beverage Company.
"Since the beverage category is so congested with energy drinks, we are
thrilled to be able to distribute this new and exciting product that offers
the retailers we service something different to add to their product
selections."

Since its inception in 1991, Pure Beverage Company has established an
excellent reputation for providing high-quality beverages to retail
establishments across the state of Indiana.

Currently, Pure Beverage Company distributes some of the biggest names in the
beverage industry including AriZona® teas, Calypso Lemonade(TM), Faygo®, Jones
Soda(TM), Nesquick®, Mr. Pure Juice(TM) and Redline® energy drink.

"As an independent distributor that has solid existing relationships with an
extensive network of retailers Pure Beverage Company has the ability to get
drank(TM) to market in many locations throughout Indiana at a rapid pace,"
said Peter Bianchi, CEO of Innovative Beverage Group. "This not only helps to
expand distribution of our extreme relaxation(TM) beverage enabling more
consumers to easily locate a can of drank(TM) at the end of a stressful day,
but also adds the lineup of impressive distributors that have made drank(TM)
their calming beverage of choice and helped solidify our place as the
market-leader in this category."

Pure Beverage Company joins an extensive network of regional distributors and
convenience store outlets that have added drank(TM) to their New Age beverage
lineup, including 7-Eleven stores nationwide. For more information about
drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow
the brand on Twitter @slowyourroll. To reach Pure Beverage Company, please
call 317-375-9925.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation
headquartered in Houston, Texas that engages in the distribution and wholesale
of products in the New Age beverage category. The Company recently launched
its first proprietary product drank(TM). Dubbed the world's first extreme
relaxation beverage, drank(TM) was created to induce a natural calming and
soothing effect when consumed. drank(TM) is a lightly carbonated grape
flavored beverage formulated with natural calming agents including melatonin,
rose hips, and valerian root. drank(TM) is sold in prominent purple, signature
16 ounce cans bearing the slogan "slow your roll(TM)' and is available in
convenience and grocery outlets in a growing number of regions throughout the
United States. Innovative Beverage Group began operations as a distributor for
well known national brands of beverage products including Jolt, Rock Star,
Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although
the Company continues to distribute many of these well known brands in the
greater Houston area, the expansion of Innovative's proprietary product
division has become foremost in their business model. Recent corporate
strategies have been focused on the marketing and distribution of drank(TM) to
accommodate the growing demand for the product. Innovative Beverage Group is
also currently working to add additional proprietary products to its line that
will complement drank(TM) and provide consumers with an array of new and
unique concepts in the "New Age" beverage category.

All company and/or product names are trademarks and/or registered trademarks
of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements
Certain oral statements made by management from time to time and certain
statements contained in press releases and periodic reports issued by
Innovative Beverage Group, Inc., (the "Company"), as well as those contained
herein, that are not historical facts are "forward-looking" statements within
the meaning of Section 21E of the Securities and Exchange Act of 1934, and
because such statements involve risks and uncertainties, actual results may
differ materially from those expressed or implied by such forward-looking
statements. Forward-looking statements, including those in Management's
Discussion and Analysis, are statements regarding the intent, belief, or
current expectations, estimates, or projections of the Company, its directors,
or its officers about the Company and the industry in which it operates and
are based on assumptions made by management. Forward-looking statements
include without limitation statements regarding: (a) the Company's strategies
regarding growth and business expansion, including future acquisitions; (b)
the Company's financing plans; (c) trends affecting the Company's financial
condition or results of operations; (d) the Company's ability to continue to
control costs and to meet its liquidity and other financing needs; (e) the
declaration and payment of dividends; and (f) the Company's ability to respond
to changes in customer demand and regulations. Although the Company believes
that its expectations are based on reasonable assumptions, it can give no
assurance that the anticipated results will occur. When issued in this report,
the words "expects," "anticipates," "intends," "plans," "believes," "seeks,"
"estimates," and similar expressions are generally intended to identify
forward-looking statements.

For media samples, product photography, and additional information- contact
Beckerman Public Relations at 201-465-8008 or email drankpr@beckermanpr.com

SOURCE Innovative Beverage Group Holdings, Inc.

Eric Fischgrund, Beckerman Public Relations, +1-201-465-8008,
drankpr@beckermanpr.com