Fashion Industry Insider Launches Designer Handbag and Accessories Retail Space

Thu Nov 5, 2009 10:50am EST

* Reuters is not responsible for the content in this press release., the first social commerce website launches in conjunction
with "Lucky Shops"- a magazine shopping event in New York City, November 5-7.

NEW YORK, Nov. 5 /PRNewswire/ --, an online retail platform
and social commerce website launches at the highly anticipated annual event
hosted by Lucky magazine. The event draws roughly 10,000 consumers who shop
for merchandise from designers such as Marc Jacobs, Chloe, Kooba and Rebecca
Minkoff at discounts up to 75% off of retail.

As part of the host committee for the event, Francine Ballard, President of, secured donations from former friends and colleagues at
Calvin Klein and Nicole Miller, among others, as well as a designer handbag
from Cindy Crawford for the Dress for Success (charity partner for the event)
booth - featuring new and vintage items from designers and celebrities. "This 
event is so much fun, and something I've been involved with for awhile now,"
she said.  

Ballard, an ex-Lucky staffer herself, launched in beta mode
earlier this year, as a referral based online retail platform for fashion and
magazine industry executives to sell or "swap" authentic designer handbags and
jewelry, or buy new merchandise at trade discounts. "I felt that there was a
void in the marketplace for fashion-conscious, time constrained professional
women like me, so I modeled the site after the way people I know shop the
Internet. Bags and accessories are great," says Ballard, "because you don't
have to worry about fit."

With the site having grown much faster than expected, Ballard anticipates the
next challenge to be ensuring the right balance of supply and demand. "This
event is the perfect venue for me to interface with potential customers on
every level," she says. "We carry a wide range of products across every price
point, both new, and used- from designers ranging from Botkier to Chanel,
Hermes and Louis Vuitton.  Not coincidentally, my buyers are also my
suppliers, and not unlike the Lucky reader."

The event takes place at the Metropolitan Pavilion, 125 W. 18th St. For more
information go to:, or email: 888.802.2125.

Launched in 2009, is a members only web-based platform to
buy and sell authentic luxury designer goods, and buy new handbags and
accessories from the hottest designers at the best prices available.


Public Relations,, 1-888-802-2125,
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