Fleishman-Hillard Partners with evolve24 on Integrated Media Measurement and Reputation Management Solution

Fleishman-Hillard Partners with evolve24 on Integrated Media Measurement and
Reputation Management Solution
The partnership enables comprehensive collection and analysis of traditional
and social media, informs real-time communications management

ST. LOUIS, Nov. 5 /PRNewswire/ -- Fleishman-Hillard International
Communications today announced a selective co-marketing and product
development agreement with evolve24, a business analytics and research firm
with leading capabilities in the measurement of perception, reputation and
risk. This agreement will drive science-based advances in communications
planning and reputation management that are shaped by both traditional and
social media.

One key element of the partnership is providing clients with powerful
web-based analytical software called The Mirror that delivers data in near
real-time to the desktop. The Mirror integrates both traditional media
content and social media coverage, including conversation on Twitter, blogs
and forums, trade publications, journals, wires, television, radio and news
releases. It captures the continuous stream of information across all
channels and categorizes and analyzes it by a wide range of metrics such as
stakeholder, topic, concept, sentiment, share of voice, influence and
reputation impact.

The Mirror can be customized to collect and present data in ways that meet the
needs of diverse clients. It provides an easy-to-use, self-search capability
for reviewing content and receiving analysis by region, publication or
psychographic categories, and translates content from multiple languages into
English. It also can provide dashboards that enable management of reputation,
risk and stakeholder relations.

The result is a complete, accessible and immediate view of the full spectrum
of conversation that provides a clear picture of the emerging issues and
opportunities a company faces.

"evolve24, with its leading-edge technology, understanding of the global
communications environment and commitment to excellence in client service, is
an ideal partner for FH," said Dave Senay, president and chief executive
officer of Fleishman-Hillard. "Together, we are enabling our clients and
account teams to measure and manage communications in a more informed, timely
and effective way across the entire spectrum of conversation. The Mirror also
provides a forward-looking picture of clients' communications landscapes and
enables us to anticipate issues, seize opportunities and actively manage
reputation. The predictive nature of this technology acts like an early
warning system, giving us the head start we need to anticipate and act."

"By partnering with Fleishman-Hillard, we can push forward the state of the
industry in managing global communications and its impact on reputation," said
Anthony M. Sardella, chief executive officer and founder of evolve24, LLC.
"We believe The Mirror advances the state of the art in managing
communications by integrating monitoring, measurement across very powerful
metrics and outreach to key voices. It tells not only what people are saying,
but what they believe about a brand. It provides the whole story. By
evaluating data across the spectrum of online conversation, clients get an
intimate understanding of the influencers, the followers, and the bystanders,
while continually monitoring the ebb and flow of current belief, and engaging
as needed."

This partnership and new integrated media monitoring and measurement system
complement and add depth to Fleishman-Hillard's research capabilities that
include surveys and polling; brand research and message testing; executive
interviews; communications audits; focus groups; stakeholder personas;
competitive intelligence; media segmentation and targeting; and news
distribution and content optimization.

About Fleishman-Hillard
Fleishman-Hillard Inc., one of the world's leading public relations firms, has
built its reputation by using strategic communications to deliver what its
clients value most: meaningful, positive, and measurable impact on the
performance of their organizations. The firm is widely recognized for
excellent client service and a strong company culture founded on teamwork,
integrity, and personal commitment. Based in St. Louis, the firm operates
throughout North America, Europe, Asia Pacific, Middle East, South Africa, and
Latin America through its 80 owned offices. For more information, visit the
Fleishman-Hillard Web site at www.fleishman.com.

Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com). Omnicom is a leading global advertising, marketing
and corporate communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and buying,
interactive, direct and promotional marketing, public relations and other
specialty communications services to more than 5,000 clients in more than 100
countries.

About evolve 24
Formed in 2004, evolve24 is a business analytics and research firm
specializing in the measurement of perception, reputation and risk. The firm
analyzes traditional and social media to determine their clients' overall
information landscape and provide quantitative metrics that let clients
measure and report the value of their marketing and communications efforts.
With this information, clients are able to identify ongoing topics and risks
that could become issues without management attention, or could become
opportunities if approached correctly. evolve24 is the unique provider of a
fully integrated solution based on scientifically peer-reviewed methodology
that analyzes existing issues, predicts changes in those issues and identifies
the emergence of new issues early in their life cycle.

SOURCE Fleishman-Hillard Inc.

Brian McRoberts of Fleishman-Hillard Inc., +1-314-982-8795,
brian.mcroberts@fleishman.com; or Scot Wheeler of evolve24, +1-314-965-1777,
Scot.wheeler@evolve24.com