Liberty Mutual`s Responsibility Project Features Five Original Film Shorts from Award-Winning Directors

Films Directed by Michael Apted, Brandon Camp, Roger Donaldson, Tony Goldwyn and
Ron Shelton are Result of Collaboration with Independent Media Inc.

BOSTON--(Business Wire)--
Liberty Mutual, the fifth largest property and casualty insurer in the U.S.,
created The Responsibility Project as a way of sparking conversations about the
meaning of personal responsibility using unique and entertaining content, which
includes several film shorts. The latest additions to The Responsibility
Project`s repertoire of films include five from award-winning directors
associated with Los Angeles-based production company, Independent Media, Inc.,
including Michael Apted ("THE CHRONICLES OF NARNIA: THE VOYAGE OF THE DAWN
TREADER," "COAL MINER`S DAUGHTER," "GORILLAS IN THE MIST") Brandon Camp ("LOVE
HAPPENS"), Roger Donaldson ("THE BANK JOB," "THE RECRUIT"), Tony Goldwyn ("WALK
ON THE MOON," "LAST KISS," "BETTY ANN WATERS," "DEXTER") and Ron Shelton ("TIN
CUP," "BULL DURHAM," "WHITE MEN CAN`T JUMP"). All five film shorts are the
directors` creative interpretations of personal responsibility and can be found
online at www.ResponsibilityProject.com.

"Independent Media is an outstanding partner for us on The Responsibility
Project," said Paul Alexander, senior vice president, communications, Liberty
Mutual Group. "The caliber of films and access to world-renowned talent that
Independent Media brought to the table continue to elevate the film experience
for visitors to The Responsibility Project Web site. We`re excited to experience
the directors` creative interpretations on personal responsibility and the
decisions that confront people trying to `do the right thing.`"

Los Angeles-based Independent Media, Inc. is renowned for introducing feature
film talent to the advertising marketplace. Susanne Preissler, founder,
Independent Media, Inc., said she got involved in the program because, "at the
root of every story are characters that must make a decision. The directors have
created five short films that are their creative interpretations of personal
responsibility. Their films capture moments that can inspire us all to think
about personal responsibility and the impact that our choices have on our lives
and the lives of others."

Films from Independent Media include:

* "PARTY GUEST," which was directed by Michael Apted and written by Dana
Stevens. The film`s director of photography was Dante Spinotti, with music by
Carmen Rizzo.
* "PRODIGY," which was written and directed by Brandon Camp, with Tom Sigel
serving as director of photography and music by Cort Sobel.
* "LAWYERS," (scheduled to be posted online in Dec. 2009), which was written and
directed by Roger Donaldson, with Tom Stern, director of photography, and
featuring an original score by J. Peter Robinson.
* "SOUND I SAW," which was written and directed by Tony Goldwyn, with Tom Stern
as director of photography and music by Philip Glass.
* "THE HOME RUN," which was written and directed by Ron Shelton, with Tom Stern
as director of photography and music by J. Peter Robinson.

All films can be found online at The Responsibility Project`s online community,
which connects individuals who are interested in sharing their perspectives on
personal responsibility in their communities, families, businesses and schools.
The site also is a resource and forum for anyone interested in sparking a
conversation about the decisions that confront people trying to "do the right
thing."

The concept for The Responsibility Project is the evolution of the Liberty
Mutual ad campaign featuring the tagline, "Responsibility. What`s your policy?"
Launched in 2006 to promote Liberty Mutual's approach to its business and
customers, these ads showcased personal acts of responsibility and daily
examples of ordinary people making the decision to do considerate things for
strangers. In 2009, The Responsibility Project has been supported by a national
advertisement campaign that follows the lives of a "typical" American family,
the Marlowes, and how they confront decisions of personal responsibility and
what it means to "do the right thing." For more information and content, visit
www.ResponsibilityProject.com.

About Independent Media

Independent Media is renowned for introducing feature film talent to the
advertising marketplace. The company exclusively represents Michael Apted,
Guillermo Arriaga, Brandon Camp, Peter Chelsom, Roger Donaldson, Mark Forster,
David Frankel, Francois Girard, Tony Goldwyn, Scott Hicks, Bronwen Hughes,
Janusz Kaminski, Richard Kelly, Danny Leiner, Doug Liman, Elias Merhige, Wally
Pfister, Ron Shelton, David Wain, and Baillie Walsh, among others. Independent
Media has garnered some of the most coveted awards in the advertising industry
including multiple Gold Lions at the Cannes International Advertising Festival,
a Primetime Emmy Award, numerous AICP Awards, and pencils at the British D&AD
Awards. Perhaps most meaningfully, work produced by Independent Media has been
included in the permanent collection of the Museum of Modern Art, New York. For
more information, visit www.independentmediainc.com.

About The Responsibility Project

The Responsibility Project, created by Liberty Mutual, is an organic evolution
of the company`s ad campaign that showcased personal acts of responsibility and
daily examples of ordinary people making the decision to do considerate things
for strangers. These ads featured the tagline, "Responsibility. What`s your
policy?" Through The Responsibility Project, Liberty Mutual is using
entertaining content, including independently produced short films, online
content and a partnership with NBC Universal to deliver television programming,
as catalysts for examining the decisions that confront people trying to "do the
right thing." Individuals can participate in online conversation about personal
responsibility and watch and discuss live-action and animated short films at The
Responsibility Project Web site and online community at
www.ResponsibilityProject.com.

About Liberty Mutual Group

Boston-based Liberty Mutual Group is a diversified global insurer and fifth
largest property and casualty insurer in the U.S. based on 2008 direct written
premium. The Company also ranks 86th on the Fortune 500 list of largest
corporations in the U.S. based on 2008 revenue. As of December 31, 2008, Liberty
Mutual Group had $104.3 billion in consolidated assets, $94.2 billion in
consolidated liabilities and $28.9 billion in annual consolidated revenue.

Liberty Mutual Group offers a wide range of insurance products and services,
including personal automobile, homeowners, workers compensation, commercial
multiple peril, commercial automobile, general liability, global specialty,
group disability, assumed reinsurance, fire and surety.

Liberty Mutual Group (www.libertymutualgroup.com) employs over 45,000 people in
more than 900 offices throughout the world.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6092567&lang=en

Ketchum for Liberty Mutual Group
Maxine Enciso, 310-584-8303
or
Liberty Mutual Group
John Cusolito, 617-574-5512
or
Independent Media Inc.
Susanne Preissler, 310-659-3503

Copyright Business Wire 2009