Rentrak Reports Engagement Metrics for Week Ending November 1, 2009
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-'Stickiness' Index Measures Viewer Involvement-
PORTLAND, Ore., Nov. 9 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq:
RENT), a leader in multi-screen media measurement serving the entertainment
and advertising industries, released the "Stickiness" Index for the week of
October 26 through November 1, 2009. The "Stickiness" Index lists the top-25
"stickiest" 30-minute, 60-minute and 120-minute primetime programs based on
proprietary information derived from Rentrak's TV Essentials service which
tracks anonymous set-top-box viewing information.
The "Stickiness" Index is based on the average percentage of the program
viewed, divided by the average percentage viewed for all series of that
duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime
(7pm-11pm). Programs with the most engaged viewers will have higher
"stickiness" indexes.
Week of 10/26/2009 - 11/01/2009:
Index Rating
Rank Rank Series Network Index
------------------------------------------------------------------------
1 3 Dancing With the Stars * ABC 184
- - ----------------------- --- ---
2 11 The Mentalist CBS 158
- -- ------------- --- ---
3 8 Grey's Anatomy ABC 156
- - -------------- --- ---
4 140 Sortilegio UNIV-B 153
- --- ---------- ------ ---
5 261 !Viva el sueno! UNIV-B 150
- --- --------------- ------ ---
6 6 Desperate Housewives ABC 149
- - -------------------- --- ---
7 263 Come Dance at My Wedding HALL 147
- --- ------------------------ ---- ---
8 83 White Collar USA 147
- -- ------------ --- ---
9 331 Mad Men AMC 146
- --- ------- --- ---
10 12 CSI: Crime Scene Investigation CBS 146
-- -- ------------------------------ --- ---
11 13 Brothers and Sisters ABC 146
-- -- -------------------- --- ---
12 30 The Biggest Loser 8: Second Chances NBC 146
-- -- ----------------------------------- --- ---
13 178 En nombre del amor UNIV-B 146
-- --- ------------------ ------ ---
14 9 NCIS CBS 144
-- - ---- --- ---
15 101 Sons of Anarchy FX 144
-- --- --------------- -- ---
16 50 NUMB3RS CBS 143
-- -- ------- --- ---
17 18 Private Practice ABC 139
-- -- ---------------- --- ---
18 94 TMNT TOON 138
-- -- ---- ---- ---
19 37 Cold Case CBS 138
-- -- --------- --- ---
20 76 WWE Monday Night Raw USA 138
-- -- -------------------- --- ---
21 77 Monk USA 137
-- -- ---- --- ---
22 5 Dancing With the Stars ** ABC 137
-- - ------------------------ --- ---
23 314 Bailey's Mistake HALL 137
-- --- ---------------- ---- ---
24 302 Legacy of Fear LMN 137
-- --- -------------- --- ---
25 44 Ghost Whisperer CBS 136
-- -- --------------- --- ---
NOTES: * This is the 120 minute 10/26 telecast
------ --------------------------------------------
** This is the 60 minute 10/27 telecast
--------------------------------------------
The "Stickiness" Index is the average percentage of the program viewed,
divided by the average percentage viewed for all programs of that duration
(i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and
Sunday primetime (7pm-8pm) programs, includes roll up of air times. Excludes
local programming and all premium non ad-supported channels.
About TV Essentials
Rentrak's TV Essentials is a comprehensive suite of research tools that enable
customers to analyze anonymous audience viewing of programming and advertising
across VOD, DVR, interactive and linear television. Utilizing proprietary
technology to process massive amounts of click-stream data, the TV Essentials
system is able to aggregate and report second-by-second information from
millions of digital set-top boxes. The system can isolate individual market,
network, series, or telecast performance, administer national and local
estimates, and provide an evaluation of influencing factors such as
psychographics and demographics.
About Rentrak Corporation
Rentrak Corporation is an industry-advancing media measurement and research
company, serving the most recognizable names in the entertainment industry.
Reaching across numerous platforms including box office, home entertainment,
on-demand and linear television, broadband and mobile, Rentrak provides unique
and actionable insight for our clients and partners. From the introduction of
our revolutionary Pay-Per-Transaction® distribution and revenue-sharing
system, which equipped Rentrak with the intelligence and ability to deal with
large, complex data streams, to the company's exclusive Essentials(TM) suite
of services, Rentrak has redefined digital audience measurement. Rentrak is
headquartered in Portland, Oregon, with additional offices in Los Angeles, New
York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's
services, please visit www.rentrak.com.
Contacts:
Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.com abartz@rogersandcowan.com
SOURCE Rentrak Corporation
Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or Amanda Bartz,
+1-310-854-8151, abartz@rogersandcowan.com, both of Rogers & Cowan, for
Rentrak Corporation
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