Hilton Worldwide Launches Most Comprehensive iPhone Applications in the Lodging Industry

Company`s Mobile Revenue Increases 59 Percent for Third Quarter 2009
MCLEAN, Va.--(Business Wire)--
Hilton Worldwide announced today that it is launching the most comprehensive
iPhone and iTouch applications in the lodging industry. The company unveiled the
new applications across seven hotel brands including its Conrad, Hilton,
Doubletree, Embassy Suites, Hilton Garden Inn, Homewood Suites and Hampton Inn
brands in the United States. The new applications have features that are a first
for the hotel industry including a "Request Upon Arrival" service that enables a
traveler to place an order for room service and have a meal in the guestroom
upon arrival at the Hilton, Doubletree and Embassy Suites brands. The new
applications also offer "e-check in," a feature that provides remote check-in up
to 48 hours in advance.

The announcement comes as the industry is experiencing an increase in hotel
reservations made on mobile devices. Hilton Worldwide reports a 59 percent
increase in mobile revenue, during the third quarter of 2009 compared to the
first quarter of 2009, generated primarily from the company`s mobile-enabled
website. The company`s mobile revenue has increased every quarter in 2009.

"Our new iPhone and iTouch applications are like having a hotel concierge in
your pocket 24 hours-a-day seven days-a-week. We are constantly working to
anticipate our guests` needs and this is a great way for us to make the entire
hotel experience more convenient," said Paul Brown, President of Global Brands
and Commercial Services, Hilton Worldwide.

The Hilton and Doubletree brand`s iPhone and iTouch applications will be
available first, and the other brands launching applications during November and
December 2009. The new applications enable guests to manage their hotel
experience from the palm of their hand and provide the following features:

* Search for hotels nearby via address, city, airport or even GPS mapping
* Make a new hotel reservation at any of Hilton Worldwide`s 3,400 hotels
* View, modify and cancel existing reservations
* Check-in online up to 48 hours in advance for gold and diamond members of the
Hilton HHonors frequent-guest program
* Order food and/or services to be available "upon arrival" at the Hilton,
Doubletree Embassy Suites and brands
* Redeem points and stays for members of the Hilton HHonors frequent-guest
program
* Check point balances for members of the Hilton HHonors frequent-guest program

The announcement comes after Hilton Worldwide has already enjoyed one of the
most successful mobile optimized websites in the industry which was launched
more than two years ago. In addition, the company has already launched an iPhone
application for the Hilton brand in the United Kingdom. Additional markets are
being evaluated for mobile applications with a focus on countries such as
Germany and Japan that have high concentrations of people who use mobile
devices.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging
sector from luxurious full-service hotels and resorts to extended-stay suites
and mid-priced hotels. For 90 years, Hilton Worldwide has been offering business
and leisure travelers the finest in accommodations, service, amenities and
value. The company is dedicated to continuing its tradition of providing
exceptional guest experiences across its global brands. Our brands are comprised
of more than 3,400 hotels in 79 countries and include Waldorf Astoria Hotels &
Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels,
Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites
by Hilton and Hilton Grand Vacations. The company also manages the world-class
guest reward program Hilton HHonors.

Editor`s note: Interviews are available with Paul Brown, President of Global
Brands and Commercial Services, Hilton Worldwide and Chuck Sullivan, Senior Vice
President of Global Online Services, Hilton Worldwide.

Hilton Worldwide
Scott Carman
(703) 883-5803
Scott.carman@hilton.com

Copyright Business Wire 2009