BKV Leverages SAS® Analytics, Delivers Money-Saving Marketing Insights

With SAS, Midsize Marketing Agency Attracts More Clients with High
Campaign-Measurement Needs
CARY, N.C.--(Business Wire)--
SAS, the leader in business analytics, is helping BKV, a 200-person full-service
interactive and direct marketing agency, improve efficiencies and focus on the
creativity that drives client results. BKV`s analytics department is using SAS
Visual Data Discovery`s advanced analytics, exploratory data analysis and
interactive data visualization to optimize national direct-response campaigns.
Leveraging visualization to quickly see trends and opportunities in data helps
media buyers and marketers manage client campaigns - investing in the right
place and the right channel for the right segment for better results. With
companies spending less on marketing in today`s economy, a healthy return is
paramount.

Using SAS Visual Data Discovery, intuitive, customizable graphics and visuals
show BKV decision makers the information they need. "SAS streamlines reporting
and analysis so, often, a few analysts can do the job of many," said James Head,
Director of Analytics at BKV`s Atlanta office. "SAS Visual Data Discovery
provides the benefits of a comprehensive analytical environment without the need
for a staff of programmers."

Head already knew the SAS suite of statistical software tools and enterprise
capabilities. SAS was BKV`s top choice. Three factors were pivotal:

1) SAS has the most robust statistical capabilities.

2) SAS connects seamlessly to SQL Server.

3) SAS accepts data from multiple sources without limitations. Now, BKV can
bring data into SAS from anywhere so employees need not be trained in multiple
databases.

Expanded capabilities help BKV improve clients` marketing performance

BKV streamlined reporting and continues to expand capabilities that provide
higher-value analytics. "Analytics make us more efficient and effective for our
clients," Head said. "Clients trust BKV to help them invest in the most
effective media. With SAS, we measure media performance directly and in real
time. SAS also incorporates cutting-edge measurement techniques for
non-controlled media campaigns. With the continued emphasis on analytics, BKV is
well-positioned versus competitors."

SAS Visual Data Discovery provides easy-to-use advanced analytics and
exploratory data analysis with interactive data visualization, leading to better
analyses, faster decisions and more effective presentations of analytic results.
SAS Visual Data Discovery is based on the SAS Business Analytics Framework,
which optimally integrates individual technology components within an existing
IT infrastructure into a single, unified system. The resulting information flow
transcends organizational silos, diverse computing platforms and niche tools -
and delivers new insights that drive value for organizations.

SAS` targeted business solutions support enterprise intelligence, financial
intelligence, customer intelligence, supply chain intelligence and more. SAS
also offers turnkey solutions for vertical markets such as financial services,
life sciences, health care, retail, manufacturing and others.

About BKV

BKV is a full-service interactive and direct marketing agency composed of two
major divisions: BKV in Kansas City builds creative solutions that employ
innovative technologies to measurably grow clients' brands and sales, while the
Atlanta division has created many successful national direct response campaigns
utilizing DRTV, interactive, print advertising, direct mail and radio.
Established in 1981, BKV specializes in helping marketers meet business goals
with strategies that generate leads, convert those leads into sales and finally,
into established and loyal relationships. BKV serves local, national and
international clients including such well-known brands as Harrah`s
Entertainment, AT&T Wireless, and Caterpillar and is a member of the ICOM Agency
Network, a professional association of marketing and advertising agencies from
all over the world.

About SAS

SAS is the leader in business analytics software and services, and the largest
independent vendor in the business intelligence market. Through innovative
solutions delivered within an integrated framework, SAS helps customers at more
than 45,000 global sites improve performance and deliver value by making better
decisions faster. Since 1976 SAS has been giving customers around the world THE
POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered
trademarks or trademarks of SAS Institute Inc. in the USA and other countries.
indicates USA registration. Other brand and product names are trademarks of
their respective companies. Copyright © 2009 SAS Institute Inc. All rights
reserved.

SAS
Faye Merrideth, 919-531-4261
Faye.Merrideth@sas.com
Visit the SAS Press Center
www.sas.com/presscenter

Copyright Business Wire 2009