Dow Jones Media Relations Manager Gives Public Relations Professionals an Edge in Pinpointing Key Influencers, Crafting Relevant Pitches

Dow Jones Media Relations Manager Gives Public Relations Professionals an Edge
in Pinpointing Key Influencers, Crafting Relevant Pitches
New Tool Seamlessly Links Journalist/Blogger Contact Data with Articles, Posts
and Tweets They Are Writing

NEW YORK, Nov. 9 /PRNewswire/ -- Dow Jones Media Relations Manager, a
news-enabled media database and contact management tool that helps
communications professionals pinpoint and engage the journalists and bloggers
who are most likely to be interested in their story, is now available from Dow
Jones & Company. The new tool simplifies media relations tasks to save time,
increase productivity and generate better results from media outreach.

The offering links Dow Jones's vast global collection of traditional and
social media coverage with journalist, broadcast and blogger contact
information, profiles, beat and pitch data. With this new tool, communications
professionals are better able to identify who will be most interested in their
story and how best to contact and pitch to them. Communications professionals
can locate the right journalist or blogger to pitch based on the actual words
and topics they're currently writing about rather than just their beat topic.
They can also seamlessly view analysis of what that journalist or blogger is
covering, including companies, industries, subjects and executives as well as
the keywords they are most frequently using in their articles or posts.

"For communications professionals, the increasingly fragmented media landscape
adds to the challenge of quickly finding the right journalist or blogger who
will be interested in their story," says Martin Murtland, managing director,
Dow Jones Solutions for Communications Professionals. "Dow Jones Media
Relations Manager helps media relations professionals build media lists and
personalized, highly relevant and more effective pitches based on the stories
the journalists or bloggers have actually written or communicated."

With Dow Jones Media Relations Manager, communications professionals can
maintain message consistency by easily sharing key talking points across media
relations teams and spokespeople - regardless of location or work hours. A
point-and-click interface helps speed up the process of preparing briefing
books and media lists, prepping executives for interviews, tracking
interactions with the media, and monitoring and evaluating coverage generated
by their efforts.

The launch marks the further expansion of Dow Jones's workflow solutions for
communications professionals. The company's media monitoring and media
evaluation tools are used by Global Fortune 2000 companies, public relations
agencies, government and nonprofits to research campaigns faster and more
thoroughly, stay ahead of breaking news, monitor social media conversations,
detect issues earlier, measure campaign effectiveness and easily share
campaign results with executives and employees.

For more information about Dow Jones Media Relations Manager visit
www.dowjones.com/mediarelations and to learn more about Dow Jones, visit
www.dowjones.com.

ABOUT DOW JONES
Dow Jones & Company (www.dowjones.com) is a News Corporation company (Nasdaq:
NWS, NWSA; ASX: NWS, NWSLV; www.newscorp.com). Dow Jones is a leading provider
of global business news and information services. Its Consumer Media Group
publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern
Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Dow
Jones Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones
Financial Information Services. Its Local Media Group operates community-based
information franchises. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd.
and provides news content to radio stations in the U.S.

SOURCE Dow Jones & Company

Tiffany Richardson of Dow Jones Enterprise Media Group, +1-609-627-2101,
tiffany.richardson@dowjones.com