Houston Texans and Blue Ribbon Join Forces

HOUSTON, Nov. 9 /PRNewswire/ -- The NFL's Houston Texans and Blue Ribbon Bacon
and Sausage, the number one brand in the market, jointly announced today an
exclusive long term partnership agreement. The agreement includes Blue Ribbon
being named the annual sponsor of the TNT rivalry game between the Houston
Texans and the Tennessee Titans at Reliant Stadium in Houston. The TNT game
this year will be televised by ESPN on Monday Night Football on November 23,
2009.

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Blue Ribbon products which include Texas Traditions Premium Smoked Sausage,
Blue Ribbon Sausage and Blue Ribbon Premium Bacon, were also named as the
Preferred Sausage's and Bacon for the Houston Texans franchise.

Greg Grissom, the Texans Director of Corporate Development stated "The Houston
Texans are proud to have this opportunity to expand our relationship with Blue
Ribbon, folks that we know and trust. Combining three Texas traditions, the
Houston Texans, Blue Ribbon and Coach Bum Phillips, a Blue Ribbon spokesperson
for over 25 years, is a natural fit for us and reflects the deep commitment
that the Texans have made to the fans in the Houston community."

Tom Dalton, Blue Ribbon's CEO commented that "For over 50 years the folks at
Blue Ribbon have taken great pride in providing Texas consumers high-quality,
delicious products. We are excited about this opportunity to partner with our
good friends, the Houston Texans, one of the premier franchises in the NFL,
and continue to grow our brands and categories with our retail partners and in
partnership with a great Texas Tradition, the Houston Texans."

Blue Ribbon Bacon and Sausage Co. through its affiliate, Atlantic Premium
Brands, Ltd., (fiscal 2009 (E) revenues of $110 million) and its operations in
Texas, Louisiana, and Oklahoma, manufactures markets and distributes high
quality food products for customers in a twelve-state region. The Company's
offerings include a wide variety of fresh, refrigerated and frozen food
products which are sold under leading regional brand names including; Blue
Ribbon Bacon, Blue Ribbon Sausage, Texas Traditions Premium Smoked Sausage,
Richard's Cajun Foods, Cajun Favorites, Carlton, Country Boy and JC Potter as
well as servicing its many retail partners on a private label basis.

SOURCE Blue Ribbon Bacon and Sausage Company

John Koufis of APB Ltd., +1-847-412-6269, for Blue Ribbon Bacon and Sausage
Company