SafenSoft Launches in North America With New Approach to Computer Security

SAN JOSE, CA, Nov 09 (MARKET WIRE) --
SafenSoft, a multinational software development company with offices in
California and Russia, today announced its entrance into the North
American market with a breakthrough product that delivers new standards
of protection against computer viruses, trojans, exploits and hackers.
The company is now offering its home user solutions, SafenSec(TM)
Personal and SafenSec Deluxe, through North American retail outlets,
including Dell Computer and Tiger Direct. SafenSoft will introduce
corporate and specialist unattended device security before the end of the
year.

Drawing on extensive experience in the digital rights management arena as
well as with more traditional security developers including Kaspersky Labs
and McAfee, SafenSoft developed the SafenSec product line to address the
drawbacks of signature-based anti-malware software, which identifies and
blocks code patterns of "signatures" from known malicious programs. The
company's goal is to free computer users from dependence on continuous
signature updates and subscription programs.

"Clearly, with tens of thousands of new viruses arriving in security labs
every day, reactive signature-based protection is no longer adequate,"
said Eric Ogren, founder of the Boston-based analyst and research firm
The Ogren Group. "The idea of addressing security from the perspective of
keeping PCs in a known-good state is an ideal complement to traditional
attack signature approaches. SafenSoft's solution appears to be an
efficient implementation designed to avoid damage from security incidents
with minimal IT attention."

SafenSoft was founded in 2006 by Michael Kalinichenko, a former chief
technology officer at Kaspersky Labs. "Anti-virus technology hasn't
changed in 20 years but the threats have," said Kalinichenko. "If the
mobile phone industry had innovated as slowly as anti-virus companies, we
would still be carrying brick-sized analog phones. We created SafenSec to
complement virus protection by blocking programs that do not play by the
rules. SafenSec offers a simple, time-tested solution to keep new threats
off your PC without false alarms, interruption or signature updates."

"Our patent-pending VIPO(R) (Valid Inside Permitted Operations)
technology creates a protective shield around the computer's operating
system that prevents unauthorized intrusion or manipulation by rogue
applications," he added.

VIPO Technology Ensures PCs Maintain Last Known-Good State

VIPO protects applications, documents, personal information, photos,
music, and system files against all types of threats without the need to
identify individual malware samples. Instead, it learns how programs
should behave on the user's PC and simply blocks those that don't follow
the rules. VIPO's unique self-education mode provides customized
protection by adjusting the software to work the way the user works,
without slowing the system or interrupting the user with questions most
users are ill-equipped to answer.

After several years of testing and fine-tuning the technology in the
Russian marketplace, a challenging environment for most security
solutions, Kalinichenko felt the software was ready to meet the exacting
demands of the U.S. market. "The VIPO engine has undergone significant
investment in engineering and field-testing in Russia, and we feel that
the technology is now robust enough to meet the requirements of the North
American marketplace," he notes. "We are delighted to have gained early
traction through the distribution agreements for the consumer versions of
the software with Dell Computer and Tiger Direct."

Victor Kouznetsov, a SafenSoft board member and 18-year veteran of McAfee,
believes the company is well positioned to provide North American
consumers with a viable alternative to the traditional signature-based
approach. "SafenSoft has proven the effectiveness of its technology in
Russia, where it protects home PCs and corporate networks as well as
other devices in several large financial institutions against both
internal and external threats," said Kouznetsov. "I'm excited to be
involved with the company because the technology provides effective
protection against today's threats without trapping users in an endless
cycle of updates and subscriptions."

Specifications, Pricing and Availability

SafenSec Personal 3.5 and SafenSec Deluxe 3.5 are available now through
the SafenSoft website, through Dell Computer at www.dell.com and Tiger
Direct, as well as other online download sites. SafenSec Deluxe includes
anti-virus software and is recommended for computers that have already
been in use and could have been at risk for malware. The anti-virus
software ensures that computers are free of malware before establishing
the known-good state. SafenSec Personal 3.5 does not include anti-virus
software and is suitable for new computers that have not been exposed to
malware.

Manufacturer's Suggested Retail Price for SafenSec Personal 3.5 starts at
$19.95 for a one-year, single-user subscription. Pricing for SafenSec
Deluxe 3.5 starts at $24.95 for a one-year, single-user subscription.
Multi-year and multi-user licenses are also available. No signature
updates are required; subscriptions entitle users to product updates
which ensure the core VIPO technology continues to be effective against
the latest threats and attack vectors. SafenSoft offers 24x7 online
technical support. Further information on SafenSec Personal and SafenSec
Deluxe 3.5 can be found at www.safensoft.com.

About SafenSoft

SafenSoft was founded in 2006 in Moscow by a team of computer security
veterans. The company offers SafenSec computer protection software for
individual users and corporations around the world. The company has more
than 20 SafenSec distributors worldwide and is funded by Troika Dialog.
The company's global sales and marketing office will be located in the
Silicon Valley. Learn more about SafenSoft at http://www.safensoft.com

SafenSoft, SafenSec and VIPO are trademarks or registered trademarks of
S.N. Safe&Software Ltd. All other trademarks are property of their
respective owners.

Contact:
Andy Coffaro
Dovetail Public Relations
408-395-3600
Email Contact

Copyright 2009, Market Wire, All rights reserved.

-0-