photoWALL Launches Globally, Creates New Live Social Network Category

Reaches key agreement with Microsoft for promotion and advertising sales

COLORADO SPRINGS, Colo., Nov. 9 /PRNewswire/ -- photoWALL, an exciting new
showcase of mobile devices, real-time web technology and user-generated
content, announced today its global launch. photoWALL enables an unlimited
number of media channels (or WALLs) and displays them live as they happen.
Mobile users can easily send live photos, user-entered tags, geo-tags and
VoiceTags to an attractive, searchable web site for public, network or private
viewing. photoWALL also features simultaneous live uploading of mobile media
to Facebook, Flickr and Twitter.

photoWALL is a free service. Its initial technology trial generated over a
quarter million photos taken from over 100 countries. Users must have access
to their cellular data service or a WiFi connection.

"photoWALL introduces a new social networking category," said CEO Mark
Haverkate. "We guarantee only live content is posted on our Global Wall, while
our unique QC process assures all photos are family-friendly. By enabling each
user or company to define and control both the contributors to, and the
viewers of, their own branded photoWALL, we open a unique new opportunity for
family interaction, organizational communication and corporate brand
engagement."

In India, photoWALL is available as a co-branded site at
http://msn.photowall.com. MSN India is a key channel partner and is managing
the advertising sales on the co-branded site. "In today's ever-connected
world, photoWALL is a powerful new medium to communicate and stay updated. Its
ability to leverage the ubiquity of photographs is amazing, and we are excited
about the new horizons it opens up for consumers," said Sanjay Trehan, Head -
MSN India, Consumer & Online Business, Microsoft India.

"We recognize there are other mobile photo apps in the market, but we are
unique because we are both a live content feeder to the most popular social
network and photography sites, as well as a unique web destination for an
entirely new way to tag, search, combine and use mobile media," said Apoorva
Ruparel - photoWALL VP Strategy & Marketing. "Teaming with Microsoft for
advertising sales and promotional marketing allows us to greatly increase our
awareness, mobile usage, and web traffic."

About photoWALL

photoWALL is a live social network service centered around photos taken with
mobile phones. It is available free to iPhone users on the App Store, to Palm
Pre users on the App Catalog and to many Windows Mobile, Sony Ericsson, and
Nokia users at http://www.photowall.com. photoWALL and VoiceTag are
copyrighted products and registered trademarks of AirMe, Inc.

About Microsoft India

Founded in 1975, Microsoft is the worldwide leader in software for personal
and business computing. The company offers a wide range of products and
services designed to empower people through great software - any time, any
place and on any device. Microsoft Corporation India Private Ltd is a
subsidiary of Microsoft Corporation USA. It has had a presence in India since
1990.

Contact:

photoWALL
Mark Haverkate
719-237-7303
mark@photowall.com

This release was issued through eReleases(TM). For more information, visit
http://www.ereleases.com.

SOURCE photoWALL

Mark Haverkate of photoWALL, +1-719-237-7303, mark@photowall.com