Kodak Uses Powered Inc to Put Branded Community Features Into Action

AUSTIN, TX, Nov 09 (MARKET WIRE) --

NEWS FACTS

-- Powered, the social marketing
company, today announces the first implementations of their most recent
innovations for branded communities: Project Centers and Facebook Connect
integration. Kodak, the world's foremost imaging innovator, has
incorporated both as part of their
newly-launched "Tips &
Projects Exchange" community.

-- Powered's Project Centers provide a structured way for any community's
members to submit "do it yourself projects" and be able to browse, filter
and sort others' projects. Community members upload their own projects,
with instructions, and templates that allow fellow members to try the
projects themselves. Members can also rate and comment on projects,
creating a fully formed sharing and feedback forum for brand enthusiasts.
Kodak's Tips & Projects Exchange, for example, focuses on photography and
scrapbooking projects, something unique among online photography
communities. Other communities might focus on recipe exchanges, healthy
living tips or travel recommendations. This allows for a continued stream
of rich, educational content within Powered communities, resulting in a
corresponding increase in member engagement, loyalty and brand advocacy.

-- Powered offers Facebook Connect integration to all of its platform
customers. Key features include the ability to:

-- Extend existing Facebook account credentials, eliminating the need for
additional pass codes;

-- Implicitly share community content activity with Facebook friends
(e.g., photo uploads, course ratings, etc.);

-- Explicitly share community content with Facebook friends;

-- Extend community site invitations to Facebook friends;

-- Quickly and easily view other Facebook friends who are also members of
the site and view site content that these friends have created; and,

-- Use existing Facebook profile settings, such as avatars, in their site
profiles.

-- Facebook's statistics show the increased effectiveness of Facebook
Connect, including increased registration of 30% to 200% and a 15% to 100%
increase in user-generated reviews.*

-- Powered's Facebook Connect integration allows Kodak Tips & Projects
Exchange members to more easily share projects, extend invitations and
provide activity updates to existing Facebook friends. This spreads
awareness outside the community walls among new and existing members.

-- Other elements of the Powered platform featured in Kodak's Tips &
Projects Exchange include:

-- Professional content centered on photography and scrapbooking;

-- Discussion forums allow community members and Kodak professionals to
share photography and scrapbooking tips and other relevant information
freely with each other; and,

-- An active Kodak presence in the community to answer questions, post new
information and participate in discussions.

QUOTES

-- "We can create all the social media tools and services we want, but
they only truly come to life when companies -- and their community members
-- start using them. As Kodak and other leading companies implement our new
project centers and Facebook Connect functionality, we will see the true
effect of social marketing programs on overall customer engagement, loyalty
and advocacy."

--Ken Nicolson, CEO, Powered Inc

ABOUT POWERED
Powered creates social marketing programs that help
brands connect and build relationships with their customers through
managed online communities. Unlike other marketing programs, online
communities allow businesses to engage with customers through a
combination of expert content and online community interactions.
Throughout the Customer Lifecycle -- from Awareness to Advocacy --
clients achieve measurable results with real-time data and insights. Our
leading-edge, integrated technology platform coupled with years of
experience building successful online communities sets us apart. We
define the right community strategy, develop professional content, and
deliver insightful program analytics to help clients meet their marketing
objectives. Innovative global brands including HP, Atkins, RadioShack,
Kodak and Sony rely on Powered for intelligent social marketing programs
that drive sales, build brand loyalty and deliver a significantly higher
ROI than other marketing programs.

For more information, please visit www.powered.com.

*As quoted in businessinsider.com, July 2009

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For More Information:
Matt Trocchio
SHIFT Communications
617-779-1848
Email Contact

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