Metatron Subsidiary i-Mobilize Announces eBook Reader for iPhone

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Mon Nov 9, 2009 8:30am EST

  SAN DIEGO, CA, Nov 09 (MARKET WIRE) -- 
Metatron Inc. (PINKSHEETS: MRNJ) today announced that its wholly-owned
subsidiary, i-Mobilize Inc., has released a new eBook reader application
called "iRead" on iTunes. The release of this application opens the door
for Metatron to enter the eBook publishing industry on the iPhone and
other mobile platforms.

    eBooks are a rapidly growing industry. According to a new In-Stat
forecast, eBook sales worldwide will jump from $323 million in 2008 to
nearly $9 billion in 2013. Today eBooks are one of the most popular
categories on the iTunes app store. According to mobile analytics company
Flurry, this category is so popular on the iPhone that it recently
overtook even the extremely popular games category.

    Joe Riehl, CEO of Metatron, stated, "i-Mobilize has contracted with
several publishers to bring their catalogs to the iPhone and expects to
have hundreds on sale in the coming months. Pending i-Mobilize releases
currently under review by Apple include eBooks on health, personal
finance, business and entertainment."

    Mr. Riehl added, "Our new eBook reader technology puts us on a level
playing field with the major players like Stanza and Amazon. Because of
our business model we can offer publishers better deals while maintaining
increased profit margins as compared to our competitors. i-Mobilize's new
reader gives us a powerful competitive edge in building strong e-book
market share."

    About Metatron Inc.

    Metatron Inc. is a diversified internet holding company with a mission to
harness the power of today's online and wireless consumer interactivity to
make daily life easier, more productive and more entertaining for people
all over the world. For more information on the Company, please visit
www.metatroninc.com.

    About i-Mobilize Inc.

    i-Mobilize's mission is to be a leading global provider and developer of
mobile applications for the iPhone, Palm's new Pre, BlackBerry, T-Mobile's
G1 and other mobile devices. Strategy Analytics claims the mobile content
market will reach $67 billion in 2009, up 18% from 2008.

    Forward-Looking Statements

    Any statements made in this press release which are not historical facts
contain certain forward-looking statements, as such term is defined in the
Private Litigation Reform Act of 1995, concerning potential developments
affecting the business, prospects, financial condition and other aspects
of the company to which this release pertains. These forward-looking
statements involve known and unknown risks, uncertainties and other
factors that may cause our actual results of the specific items described
in this release, and the company's operations generally, to differ
materially from what is projected in such forward-looking statements.
Although such statements are based upon the best judgments of management
of the company as of the date of this release, significant deviations in
magnitude, timing and other factors may result from business risks and
uncertainties including, without limitation, the company's dependence on
third parties, general market and economic conditions, technical factors,
the availability of outside capital, receipt of revenues and other
factors, many of which are beyond the control of the company. Although we
believe that the expectations reflected in the forward-looking statements
are reasonable, we cannot guarantee future results, levels of activity,
performance, or achievements. Moreover, neither we nor any other person
assumes responsibility for the accuracy and completeness of such
statements, and we disclaim any obligation to update information
contained in any forward-looking statement.

    

For more information contact:
Rikor Morginn
Investor Relations
(619) 550-4668
IR@metatroninc.com

Copyright 2009, Market Wire, All rights reserved.

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