Coca-Cola, Ford, Microsoft, McDonald`s, SunTrust and Whole Foods Among First To Join CoTweet Enterprise Innovators Program

CoTweet Brings in First Revenue as Fortune 500 Companies Embrace
Enterprise-level Services for Twitter
SAN FRANCISCO--(Business Wire)--
The world`s leading brands have embraced the power of the real-time web, and
CoTweet is playing a key role in their success. CoTweet today announced that
companies including Coca-Cola, Ford, McDonald`s, Microsoft, SunTrust, Whole
Foods and others have enrolled in the CoTweet Enterprise Innovators Program, a
new program that includes exclusive Enterprise Edition product features and
services that help companies manage their brands on Twitter. The program is
available to customers for a fee, demonstrating one of the first examples of a
Twitter ecosystem application to generate revenue.

Companies recognize that Twitter has become an essential channel for
communication with customers and other constituents - one that is uniquely
direct, genuine and immediate - with significant upside potential for
enterprises that can "crack the Twitter code."

CoTweet`s Enterprise Innovators Program offers companies a set of
uniquely-tailored business tools that include:

* Reach analytics - provides visibility into the true reach of Twitter messages
and click-through rates on embedded links
* Engagement analytics - reports on inbound and outbound message types (DM,
@replies, @mentions), response rates and times, most active users
* Influence analytics - measures the social media influence of brands and users,
including those most influential in specific industries and topics; provided
through partnership with Klout.
* Extended customer conversation history - a lifetime archive of customer
interactions
* Priority updates - faster access to Twitter updates
* Dedicated account management - a single point of contact providing account
analysis and priority product support and training

Additionally, Enterprise Innovator Program participants will play a key role in
shaping the future direction of the CoTweet product based on their emergent
requirements.

"In social media, the experience you give people on their first effort to reach
you had better be the way you want them to remember you," said Scott Monty,
Digital and Multimedia Communications Manager at Ford. "CoTweet helps us engage
customers in authentic two-way conversations that ensure we're consistent and
coordinated as a team and that we leave a positive impression."

"Successful social business design requires focus on people, process and
technology," said Peter Kim, Managing Director, North America at Dachis Group.
"At a time when so many social technology companies are struggling to prove an
effective business model, the CoTweet team has shown they know what it takes to
help a growing number of companies derive measurable value from their social
media initiatives."

CoTweet allows multiple people to communicate through corporate Twitter accounts
and stay in sync while doing so. A sophisticated workflow engine enables users
to manage multiple accounts from a single dashboard, support multiple editors
for each account, track conversations, assign tasks, create follow-up tasks and
schedule posts, and designate who is replying on a company`s behalf. CoTweet
also offers direct integration with bit.ly, enabling users to tap into real-time
click tracking and analytics from the industry`s leading URL shortening service.

"Businesses have different requirements than consumers when it comes to social
media engagement," said Jesse Engle, CEO of CoTweet. "Companies must monitor
their brands, provide customer service and measure the impact of outbound
marketing. Team collaboration is key. CoTweet is the only tool that's focused
exclusively on the needs of enterprises, from grocers to bankers, and everyone
in between."

For more information on the CoTweet Enterprise Innovator Program visit:
http://CoTweet.com/eip. The CoTweet public beta remains free for consumers and
enterprises.

About CoTweet, Inc.

CoTweet is the real-time business collaboration platform for Twitter. Working
with companies such as Coca-Cola, Dell, Ford, JetBlue, McDonald`s, Microsoft,
Pepsi, Sprint, Starbucks, the City of San Francisco/311, Southwest Airlines,
Twitter and Whole Foods, CoTweet has established itself as the tool of choice to
brands to connect and engage with customers and stakeholders. Founded in 2008,
CoTweet is based in San Francisco, CA.

ADDITIONAL CUSTOMER QUOTES

"McDonald's is mentioned on Twitter every 10-20 seconds. We are embracing this
tremendous opportunity to engage in conversations with our customers and others
through @McDonalds each and every day. CoTweet enables us to have those
real-time conversations across multiple business units, including our marketing,
customer satisfaction, public relations and media relations teams." -Bill
Whitman, vice president of communications, McDonald`s USA.

"We've got dozens of Microsoft-branded Twitter accounts, each with a unique
focus and set of followers. All together, that represents a significant volume
of tweets. We love CoTweet. It`s been the key way for our teams to tweet as
individuals and still retain our brand identity." - Marty Collins, Group
Marketing Manager, Windows Digital Marketing, Microsoft

"Social Media based service is being woven into the fabric of our daily lives.
Over the next several years it will be as ubiquitous as the telephone. At
SunTrust, we strive to help our clients Live Solid and Bank Solid, which
includes leveraging Social Media to connect with our clients, wherever they are,
communicating with them on their terms, rather than ours. Co-Tweet helps us hear
the voice of client from within the Twitterverse and respond to their questions,
concerns, compliments, and complaints." -- Robert W. Ross, Relationship &
Planning Manager, Enterprise Client, SunTrust

for CoTweet, Inc.
Cybele Diamandopoulos, 512-535-4422
cybele@foliocommunications.com

Copyright Business Wire 2009