Holiday 2009: Feel Like a Million Without Spending a Million This Holiday Season

NEW YORK, Nov. 9 /PRNewswire/ -- You might be longing for that little Paris
number or the drop-dead pair of diamond earrings so temptingly featured in
your favorite fashion mag, but let's face it. This year, it's not going to
happen. What's a girl to do? How can you feel like a million without spending
a million? The Fragrance Foundation believes that the very best way to feel
like a million without the price tag is simple: fragrance, fragrance,
fragrance! For you, for gifting, for the home.

Rochelle Bloom, President of The Fragrance Foundation explains: "There's just
nothing that comes close to ticking all the boxes than fragrance. Fragrance is
an affordable luxury that makes you feel fashionable, fabulous, sexy,
uplifted, happy, positive and confident. The perfect accessory. The finishing
touch. An objet d'art. All this with one spray, one dab, all in one lovely
little bottle."

Experts on all things to do with perfume, scent and fragrance, The Fragrance
Foundation has these tips and hints on how to indulge, enjoy and pamper you or
your nearest and dearest with fragrances in various forms, without breaking
the bank.

Fragrances are available in a variety of concentrations, so here's a guide:

Perfume
Top of the top, pure and true, perfume (parfum) has the highest concentration
of pure fragrance and is therefore the most intense form of fragrance. You
need no more than a drop or two on pulse points - wrists, behind your knees
and in the crooks of your elbows, throat and neck. Stored correctly in a cool
place, perfume will give long-lasting pleasure.

Eau de Parfum
Eau de Parfum is a slightly less intense concentration than perfume and can be
used a bit more generously.

Eau de Toilette
Light but relatively lasting, eau de toilette can be splashed or sprayed on
liberally. It's one of the most popular forms of fragrance.

If Perfume or Eau de Parfum is still a stretch, then consider all the scented
options that can be used to "layer" fragrance, which simply means using one on
top of another of the same fragrance, as a great way to make sure your
favorite scent stays with you throughout the day. French-milled soap,
exhilarating shower gels, soothing bath oils. Velvety, moisturizing body
creams. Lightly smoothing body lotions.

Little things to keep in mind: always apply fragrance directly on skin. Why?
Fragrance can stain clothing. Fabric can alter the aroma of your fragrance.
The oils and alcohol can be damaging to some jewelry, especially pearls. Oh,
and one last thing: a fragrance that complements your personality, style and
your skin's individual chemistry is like your fingerprint, it's uniquely
yours.

And if you are looking for stocking-stuffers, then a little bottle of
fragrance packaged so exquisitely will surprise and delight. Is there a
traveler on your list? Think solid perfume or roller-ball style.

With one little drop, feel like a million with a fabulous fragrance.

SOURCE The Fragrance Foundation

Lyn Leigh of the Fragrance Foundation, +1-212-725-2755 ext. 102