Urban Outfitters Meets Consumer Demand for Cross-Channel Shopping Experience With Sterling Order Management

COLUMBUS, OH, Nov 09 (MARKET WIRE) --
Sterling Commerce, an AT&T Inc (NYSE: T) company, today announced that
Urban Outfitters, Inc. (NASDAQ: URBN) has selected Sterling Order
Management and Sterling Managed File Transfer (MFT) as part of a corporate
initiative to improve customer service by replacing legacy systems with
best-in-class solutions. Urban Outfitters will implement Sterling Order
Management to enable the company to create a seamless shopping experience
across all its channels and brands, which include its Urban Outfitters
brand as well as Anthropologie, Free People, and Terrain. Sterling MFT has
been selected to manage the internal and external file transfers for the
retailer as part of a new customer relationship management (CRM)
implementation.

"Urban Outfitters seeks to offer a differentiated shopping experience that
creates an emotional bond with the customers, and Sterling Order
Management will provide us with a world-class foundation for all our
cross-channel operations that will enable us to excel in delivering that
experience," said Calvin Hollinger, chief information and logistics
officer at Urban Outfitters.

Urban Outfitters will implement Sterling Order Management, a solution that
orchestrates the end-to-end enterprise order management process to improve
cross-channel efficiencies and customer responsiveness. It provides
global inventory visibility and synchronizes channel operations so that
Urban Outfitters can enable its customers to research, buy, ship and
return anywhere. The solution also offers call center capabilities that
will enable Urban Outfitters to better manage its processes for special
orders and "save-the-sale" efforts. Sterling Order Management is a part
of the Sterling Selling and Fulfillment Suite that provides solutions to
orchestrate the entire commerce lifecycle, including order capture, order
management, transportation and warehouse management, yard management and
supply chain visibility.

"In order to meet the growing needs of today's demanding consumer, retail
organizations need to focus on delivering positive experiences across all
channels and customer touchpoints," said Janet Sherlock, research
director, Retail, at AMR Research. (AMR Research report, "Top 10
Cross-Channel and Online Retailing Trends (but This List Goes to 11),"
August 5, 2009)

As part of its implementation of a new CRM system, Urban Outfitters also
will implement Sterling MFT, the industry's leading solution for secure
managed file transfer, to enable the seamless and secure integration of
major customer files, regardless of whether those files are stored within
Urban Outfitters or external to the company. Sterling MFT is a part of the
Sterling Business Integration Suite, a comprehensive suite of
industry-leading integration solutions to address the critical challenges
of business-to-business integration, managed file transfer and enterprise
integration.

"Urban Outfitters is a retail leader in pleasing today's discerning
consumer by making game-changing investments to innovate and deliver a
superior customer experience," said Jim Bengier, global retail industry
executive at Sterling Commerce. "Sterling Commerce is pleased to be
helping respected brands like Urban Outfitters transform their selling and
fulfillment operations."

About Sterling Commerce

Sterling Commerce, an AT&T Inc (NYSE: T) company, helps companies optimize
and transform their Business Collaboration Network to accelerate revenues
and reduce costs. More than 30,000 customers worldwide use Sterling
Commerce applications and integration solutions to connect, communicate
and collaborate inside and outside their enterprise. Headquartered in
Columbus, Ohio, Sterling Commerce has offices in 24 countries. More
information can be found at www.sterlingcommerce.com.

For more information, contact:
Julie Redard
Sterling Commerce
(978) 513-6386
Julie_redard@stercomm.com

Jamie Leicht
Fleishman-Hillard
(619) 237-7711
jamiemarie.leicht@fleishman.com

Copyright 2009, Market Wire, All rights reserved.

-0-