Video: Marie Claire Readers Get the Scoop on New Outlast Products From Crest, Scope and Oral-B

Video: Marie Claire Readers Get the Scoop on New Outlast Products From Crest,
Scope and Oral-B
-Elite Reader Panel Agrees New Products Keep Breath Feeling Fresh Longer-

CINCINNATI, Nov. 9, 2009 /PRNewswire-FirstCall/ -- Marie Claire's Velvet Rope
Club released results from a reader survey reviewing the new trio of Outlast
products from Crest, Scope and Oral-B. Over 1,000 members of the elite insider
panel tested the new Crest Extra White Plus Scope Outlast toothpaste, Scope
Outlast mouthwash and Oral-B Advantage Floss Picks Plus Scope Outlast flavor
and agreed that the products had the power to outlast the competition.

To view the Multimedia News Release, go to:
http://multivu.prnewswire.com/mnr/crest/39924/

Study findings showed that 93% of Marie Claire Velvet Rope Club reader
panelists who tried the Scope Outlast mouthwash, Crest Extra White Plus Scope
Outlast toothpaste and Oral-B Advantage Floss Picks Plus Scope Outlast flavor
agreed that when using all three products together, their breath felt fresh
for a long time.

"We are thrilled by the consumer response to the Outlast products because our
aim in re-launching the Scope brand, for the first time in its 40 year
history, was to reinvent the fresh breath experience for consumers," said
Doreen Bayliff, Vice President, P&G North American Oral Care. "The survey
results confirm that the Outlast technology has the power to deliver lasting
fresh breath for the ultimate social confidence."

The advanced Outlast technology infused in the products binds to select
receptors in the mouth triggering a cool, minty fresh breath sensation that
lasts up to five times longer than an ordinary routine. All Outlast products
are currently available at mass market retailers nationwide.

Crest Extra White Plus Scope Outlast Toothpaste
After brushing with Crest Extra White Plus Scope Outlast toothpaste, 81% of
Marie Claire Velvet Rope Club reader panelists agreed that their breath felt
fresher longer than it had with any other toothpaste they had ever used. Crest
Extra White Plus Scope Outlast combines the new Outlast technology with
whitening silica that helps gently remove surface stains, giving consumers a
whiter smile and breath that feels fresh up to five times longer(1). It also
protects against cavities and fights tartar.

Scope Outlast Mouthwash
After trying Scope Outlast Mouthwash, 82% of Marie Claire Velvet Rope Club
reader panelists said that their breath felt fresh longer than it has with any
other mouthwash they have ever used. Scope Outlast mouthwash features Outlast
technology that binds tightly to select receptors in the mouth, creating a
cool, refreshing sensation for a fresh feeling that lasts up to five times
longer(2). Scope Outlast effectively kills millions of bad breath germs giving
users the confidence to get close.

Oral-B Advantage Floss Picks Plus Scope Outlast Flavor
According to Marie Claire Velvet Rope Club reader panelists, 91% agreed that
using Oral-B Advantage Floss Picks Plus Scope Outlast flavor is the easiest
way to clean and freshen on-the-go. The floss picks, from the brand most used
by dentists worldwide, contain a dual-action TextureSlide(TM) floss fiber that
is infused with Outlast technology for a cooling impact that continues even
after flossing. The easy-to-grip ergonomic handle is designed to make flossing
easy for a more complete clean(3).

The Velvet Rope Club is Marie Claire's elite insiders' society of over 55,000
of the magazine's most insightful and responsive readers. The first 1,000
members to volunteer tried complimentary samples of Scope Outlast mouthwash,
Crest Extra White Plus Scope Outlast toothpaste and Oral-B Advantage Floss
Picks Plus Scope Outlast flavor and completed a corresponding survey. Readers
can sign up for membership at www.marieclaire.com

About Procter & Gamble (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Charmin®, Downy®, Lenor®, Iams®,
Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and
Braun. The P&G community consists of over 135,000 employees working in over 80
countries worldwide. Please visit http://www.pg.com for the latest news and
in-depth information about P&G and its brands.

(1) than ordinary toothpaste
(2) than brushing alone
(3) vs. brushing alone

SOURCE Procter & Gamble

Jenna Dalto, +1-212-891-0404, jdalto@devries-pr.com