Pinkberry Announces Aggressive U.S. & International Expansion

Frozen Yogurt Leader Expands Brand with Experienced Area Developer Partners

LOS ANGELES, Nov. 9 /PRNewswire/ -- Pinkberry announced today expansion into
seven additional U.S. markets as well as Mexico with carefully selected area
developer franchise partners. These markets support Pinkberry's national and
global expansion strategy, including the recent highly successful launches in
Kuwait and Dubai with franchise powerhouse M.H. Alshaya, and a debut this
month in the Dallas market.

"We receive an overwhelming interest from the franchise community and evaluate
every potential partner against a strict set of criteria to determine if they
will be a fit with our growth strategy and our brand," states Ron Graves,
Pinkberry CEO. "This is a very exciting time for the company, and we look
forward to working with our new partners to deliver the one-of-a-kind
Pinkberry experience in these new markets."

In addition to current strongholds in California and New York, Pinkberry has
signed agreements with highly qualified, experienced franchisees to expand
into several key domestic and international markets including: Boston,
Washington D.C., Atlanta, Orlando, Miami, Colorado, New Orleans, and Mexico.

About Pinkberry
Pinkberry is home to Swirly Goodness - the premium frozen yogurt that
reinvented the U.S. frozen yogurt category in West Hollywood, Calif., in
January 2005. Inspired by European gelaterias and yogurterias and America's
ice cream pastime, Pinkberry provides a social experience that indulges the
senses. Part of a healthier snacking routine, Pinkberry's distinctive flavors
are expertly crafted to complement its high quality, daily fresh-cut fruit and
dry toppings and offer an irresistibly tangy, incomparably refreshing taste
and so light it leaves you craving more. Pinkberry is certified by the
National Yogurt Association and carries the Live & Active Cultures Seal. Get
your taste of Swirly Goodness by visiting www.pinkberry.com.

SOURCE Pinkberry

Michelle Lockhart of Formula PR, +1-212-219-0321, Lockhart@formulapr.com, for
Pinkberry