Escape from Adventure Island Marks Second Wii Title from JumpStart

Trusted JumpStart Brand Expands Presence on Hottest Console for Kids
TORRANCE, Calif.--(Business Wire)--
JumpStart continues to make its mark in the gaming space, announcing today the
release of its second Wii title-Escape from Adventure Island-for kids age 5-9
years old. Coming on the heels of the successful September 1st launch of
JumpStart Pet Rescue, the number one best-selling children`s Wii title for the
month of September according to NPD, Escape from Adventure Island will be
available at major retailers on November 17, 2009 and can be pre-ordered at
ToysRUs.com and Amazon.com.

Sure to be one of the hottest games of this holiday season, Escape from
Adventure Island immerses fans into all-new adventures by transforming them into
explorers while teaching over 150 age-appropriate essential skills including
language, reading, math, critical thinking and more. Young minds are inspired
through fun, immersive play as they use their brain power to escape from a
mysterious island after a balloon mishap leaves them stranded.

"With the release of Escape from Adventure Island, we continue to evolve our
business model by filling a niche in the Wii market for kids 5-9 years old,"
stated David Lord, CEO of Knowledge Adventure. "This sustained expansion into
the Wii market furthers our mission to deliver games that parents can trust
while providing a lively, immersive environment for children to learn. We look
forward to expanding our presence on Wii even more"

According to a study of 4,700 kids and parents conducted by AskSmartyPants.com,
Wii is kids` #1 most-loved brand of 2009. JumpStart leverages Wii features and
functionality to make learning fun.

Knowledge Adventure is the leader in adventure-based learning games for 3-to-10
year olds with its leading brands, JumpStart and Math Blaster. By bringing the
JumpStart brand-and its rich, trusted educational content-to the Wii platform
with JumpStart Pet Rescue and Escape from Adventure Island, the company
continues to evolve JumpStart to a multi-platform brand delivering content into
whatever form parents and kids desire.

About Knowledge Adventure

Knowledge Adventure is the leader in adventure-based 3D virtual worlds for
3-to-10 year olds. With its JumpStart and Math Blaster products, kids learn
through endless gaming adventures in 3D virtual worlds. By blending learning and
entertainment, Knowledge Adventure`s adventure-based learning inspires kids`
minds through immersed play. For more than 15 years, Knowledge Adventure has set
the standard in kids` gaming by creating the finest educational products for use
in the home and the classroom. The company is internationally renowned for its
award-winning products. A subsidiary of Knowledge Holdings, Inc., the company is
privately-held and based in Torrance, California. For more information, go to
www.jumpstart.com or call 310-533-3400.

Kel & Partners
Diane Coffey, 617-904-9393, ext.117
Cell: 508-259-9584
diane@kelandpartners.com

Copyright Business Wire 2009