Salon City, Inc. Unveils Multi-Tiered, Two-Year Plan for Expanding Revenues

BEVERLY HILLS, CA, Nov 09 (MARKET WIRE) --
Ewire -- Salon City, Inc.'s (PINKSHEETS: SALN) president and CEO Steven
Casciola announced that the company is planning the next stage of its
media and network initiatives for 2010/11 designed to expand the
company's various revenue sectors.

Mr. Casciola noted in his recent conference call to shareholders that "SCI
has the potential and is poised to become the number-one media company in
branding the professional salon industry to the public. To facilitate that
objective, we intend to begin unfolding a multi-faceted media platform
that includes content creation, publishing, online, digital and new
educational programs directed to top salons in the United States who are
selected to become participating members of our emerging network. The
testing phase has already begun with key HOT 100 Salons beginning to
retail our media. We will continue growing this network organically, one
salon at a time, to assure that we have the very best involved and
committed to our programs."

In the testing phase, Salon City, Inc.'s branding model relies on a
proprietary mix of media and marketing, each element synergistically
reinforcing the other. Within this model, the company can generate revenue
in multiple ways, including: advertising, sponsorships, membership fees,
media sales and product and event sales.

Projected revenue can be further driven by the benefit to manufacturers,
distributors and salons participating in SCI's media initiatives
(magazines, television, and Internet) and local and national events (both
consumer and industry).

Additional income can be derived through the ability of selected salons
and distributors to benefit from inclusion within the "Salon City" HOT 100
Salons in America" and other Company licensed brand names. Also, a myriad
of special services are being considered to provide to Salon City members.

Casciola explained that these are important steps as the company re-builds
a foundation to be a leader in branding beauty entertainment to a growing
professional and consumer audience.

For more information on the Company, please visit the Company's website at
http://www.saloncity.com.

To be added to Salon City's investor e-mail list, e-mail SCI's Investors
Relations Department at info@saloncity.com.

ABOUT SALON CITY, INC.

Salon City, Inc., is an emerging public media company, lifestyle brand and
independent marketing network for products, distribution and services.
Salon City was the first to brand the genre, 'Beauty Entertainment.' It
publishes its flagship consumer publication, Salon City magazine, Beauty
Entertainment magazine, Beautymaker Net News, and produces the
award-winning web show, Hollywood CeleBeauty, online media, licensed
events and awards shows. For more on Salon City, visit
http://www.saloncity.com

Certain information contained in these materials is "forward-looking"
information, such as projections, estimates, or statements of intentions,
expectations or plans. Results may differ materially from the results
contemplated in such forward-looking information.

CONTACT:

Investor Relations
310-402-2801
Email Contact

Editorial Inquiries
Victoria Thomas
Email Contact

Media Relations
888-522-3263
Email Contact

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