Scholastic Names Thomas P. Burke, Senior Vice President, E-Commerce

NEW YORK, NY, Nov 09 (MARKET WIRE) --
Scholastic Corporation (NASDAQ: SCHL), the global children's publishing,
education and media company, today announced that Thomas P. Burke has
joined the company as Senior Vice President, E-Commerce. A seasoned
e-commerce leader, Burke joins Scholastic from bn.com, the e-commerce
division of Barnes & Noble, Inc. where for five years he managed a team
of more than 70 professionals and was responsible for merchandising,
online marketing, customer experience, design and editorial content for
its $475 million online business. He has also been an innovator and a
pioneer in online services and consumer marketing at Discovery Channel
and Prodigy Services Company. In his new role, Burke will be responsible
for the strategic direction and growth of Scholastic's robust e-commerce
operation on Scholastic.com, the fifth largest revenue site in the
"books, films and music category" and the second largest revenue site for
books, according to Internet Retailer. Burke will report to Scholastic
Executive Vice President and President of Scholastic Book Clubs and
E-Commerce, Judy Newman.

Announcing the appointment, Newman said, "We are delighted to welcome Tom
to Scholastic at this dynamic time when our school book club ordering for
teachers and parents continues to move from paper to online. With his
extensive expertise in connection with the online customer experience, he
is ideally suited to help us provide an outstanding online experience for
Scholastic's school-based distribution businesses. He will also be a key
leader for Scholastic's transition to digital distribution as we look
toward a future where parents and children begin to embrace ebooks in
addition to print."

During his four years as Executive Vice President, E-Commerce at bn.com,
Burke orchestrated the complete redesign of bn.com and added new
merchandise categories, including MP3 Audiobooks and ebooks, print and
digital magazines, educational toys and games and videogames.

Prior to Barnes & Noble, Burke held several positions of responsibility at
the Discovery Channel, including as Senior Vice President, Marketing &
E-Commerce, where he managed Discovery.com, the direct to consumer
business and consumer products.

He began his career at Dell Publishing Company as a financial analyst in
1984, joining Prodigy Services Company in 1985 and quickly advancing to
positions of leadership. Burke earned his BS and MBA degrees from New York
University.

For more information about Scholastic, visit our media room at
http://mediaroom.scholastic.com/.

About Scholastic

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and
distributor of children's books and a leader in educational technology and
children's media. Scholastic creates quality educational and entertaining
materials and products for use in school and at home, including children's
books, magazines, technology-based products, teacher materials, television
programming, film, videos and toys. The Company distributes its products
and services through a variety of channels, including proprietary
school-based book clubs and school-based book fairs, retail stores,
schools, libraries, television networks and the Company's Internet Site,
www.scholastic.com.

Contact:
Kyle Good
212-343-4563
kgood@scholastic.com

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