AirTran Airways Adds illy issimo Latte Macchiato to Inflight Premium Beverage Selection

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Mon Nov 9, 2009 10:00am EST

AirTran Airways Adds illy issimo Latte Macchiato to Inflight Premium Beverage
Selection
- Refreshing, Espresso-Style Drink Now Available for Sale on All Flights -




ORLANDO, Fla., Nov. 9 /PRNewswire-FirstCall/ -- AirTran Airways, a subsidiary
of AirTran Holdings, Inc. (NYSE: AAI), today announced that it is adding a new
premium coffee to its diverse inflight drink menu by offering illy issimo
Latte Macchiato onboard all flights, effective today. The sophisticated blend
of authentic espresso coffee will be available complimentary to Business class
passengers and for $4 to Coach class passengers.

illy issimo is a product of the joint venture between The Coca-Cola Company
(NYSE: KO) and illyCaffe Spa of Trieste, Italy. AirTran Airways boards more
types of products from The Coca-Cola Company than any other airline in the
world. 

"Whether they're looking for an extra boost of energy, or the refreshing taste
of espresso, our customers will get the high-quality coffee their taste buds
crave," said Tad Hutcheson, vice president of marketing and sales for AirTran
Airways. "We are proud to partner with The Coca-Cola Company to bring illy
issimo to our inflight menu."

"We appreciate and enjoy the support of Coca-Cola brands onboard AirTran
Airways. Boarding illy issimo Latte Macchiato is an excellent example of
AirTran Airways' ongoing support of Coca-Cola brands while continuing to offer
variety onboard and will help grow our successful relationship even further,"
said Deryck Van Rensburg, president and GM Emerging Brands.

In addition to illy issimo, AirTran Airways offers Royal Cup Coffee, Fortnum &
Mason tea and Swiss Miss hot chocolate complimentary on every flight. The
carrier also boards 21 products from The Coca-Cola Company on its flights,
including Coca-Cola®, Diet Coke®, Sprite®, Sprite Zero(TM), Coke Zero(TM),
Dasani® Water, vitaminwater®, glaceau smartwater®, Cherry Coke(TM), FUZE®
Slenderize Tropical Punch and Peach Mango as well as three varieties of Minute
Maid® juices. 

About AirTran Airways
AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI) and a
Fortune 1000 company, has been ranked the number one low cost carrier in the
Airline Quality Rating study for the past two years. The airline offers
coast-to-coast flights on North America's newest all-Boeing fleet with
Business Class and complimentary XM Satellite Radio on every flight.  To book
a flight, visit airtran.com.

About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing
consumers with nearly 500 sparkling and still brands. Along with Coca-Cola®,
recognized as the world's most valuable brand, the Company's portfolio
includes 12 other billion dollar brands, including Diet Coke®, Fanta®,
Sprite®, Coca-Cola Zero(TM), vitaminwater®, POWERADE®, Minute Maid® and
Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages,
juices and juice drinks and ready-to-drink teas and coffees. Through the
world's largest beverage distribution system, consumers in more than 200
countries enjoy the Company's beverages at a rate of nearly 1.6 billion
servings a day. With an enduring commitment to building sustainable
communities, our Company is focused on initiatives that protect the
environment, conserve resources and enhance the economic development of the
communities where we operate. For more information about our Company, please
visit our Web site at www.thecoca-colacompany.com. 


    Media Contacts:   AirTran Airways
                      Christopher White
                      Cynthia Tinsley-Douglas
                      678.254.7442

                      Coca-Cola North America
                      Ray Crockett
                      404.676.1070



SOURCE  AirTran Airways

Christopher White or Cynthia Tinsley-Douglas, both for AirTran Airways,
+1-678-254-7442 or Ray Crockett for Coca-Cola North America, +1-404-676-1070
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