Research and Markets: mobileYouth 2009 Operators - Building Dialogue and Trust with Young Consumers Through Internal Change
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DUBLIN--(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/580b99/mobileyouth_2009_o) has announced the addition of mobileYouth's new subscription "mobileYouth 2009 Operators" to their offering. What is mobileYouth? mobileYouth is both a study of the universe of young people and a guide to better develop and market products for these consumers. It's all too easy to get lost in the technology, the non-sensical self-talk of the internet, mobile and media industries when sometimes the smallest things create the biggest leverage in customers satisfaction. Building dialogue and trust with young consumers through internal change Points of change typically revolve around: * Building proactive dialogue with consumers rather than "listening" * Change through adopting new internal language and semantics (e.g. dumping useless terms such as "killer applications", "value chains", "end users" etc in favor of "services", "value networks", "consumers") * Integrating the product development and marketing processes * Creating consumer advocacy through establishing the company within the peer group * Experimenting with youth as brand stakeholders * Measuring internal performance and KPI through "lifetime customer value" rather than "net adds" mobileYouth Operators is a sub-section of the mobileYouth Annual Subscription which is available for separate purchase. * Delivered in easy-to-use and extractable powerpoint format. * Designed to be presentation ready. * 13 slides containing survey data and strategic visualizations on youth focused mobile operator services. Key Topics Covered: * Mobile Operators Servicing Young Consumers * Executive Summary * Challenges * Strategic Questions * Misconceptions * Choice * Churn * Billing & Churn * Service = Revenues * Spending Habits * The Consumer * Blyk * Boost Mobile USA * Virgin Mobile India For more information visit http://www.researchandmarkets.com/research/580b99/mobileyouth_2009_o Research and Markets Laura Wood, Senior Manager, press@researchandmarkets.com U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Copyright Business Wire 2009
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