LG Electronics Introduces Energy-Saving LCD, Plasma HDTVs at 2009 International Hotel/Motel & Restaurant Show

LG Electronics Introduces Energy-Saving LCD, Plasma HDTVs at 2009
International Hotel/Motel & Restaurant Show
New Products Incorporate Advanced Guest-Centric Technologies, Energy-Saving
Settings

NEW YORK, Nov. 9 /PRNewswire/ -- LG Electronics, the leading provider of
flat-panel HDTV technologies to the lodging and hospitality industry, is
expanding its line of Pro:Centric(TM) enabled HDTVs this week at the 2009
International Hotel/Motel and Restaurant Show (Booth #3006). These new models
are customizable for individual hotels and properties and offer advanced
energy savings options.

As properties seek ways to become more environmentally-friendly, LG has
developed commercial-grade televisions with a host of features designed to
reduce energy consumption and offer cost savings on a per-room basis. LG is
also leading the way in sustainability in the hospitality space by announcing
a recycling program for obsolete hotel TVs and monitors. Together with Waste
Management, LG is planning to offer hotel operators the opportunity to
responsibly dispose of outdated TVs and computer monitors. (See separate press
release.)

LG's Commercial Air Conditioning division is also showcasing a range of HVAC
solutions that deliver energy efficiency and guest comfort. (See separate
press release.)

"With the lodging industry's increasing focus on environmental sustainability,
LG is providing hotels with a full suite of products that provide energy smart
options in the guest room that help reduce energy usage," said Ron Snaidauf,
vice president of Commercial Products, LG Electronics USA Business Solutions.
"By combining energy saving technologies with LG's signature stylish designs,
we are offering hotels even more advanced energy and cost saving options for
the best in guest room entertainment."

Guest-Centric Technologies
Understanding hoteliers' need to enhance the guest experience, LG offers
technologies designed to enable hotels to easily communicate up-to-the-minute
information such as hotel events, restaurant specials or any local happenings
to their guests. The new LG710H series is equipped with LG's Pro:Centric
application platform, allowing hoteliers to customize the entire in-room
experience and provide guests with easier access to hotel amenities. The
LG710H series is also compatible with Java(TM) and Adobe® and Flash®
application software and incorporates the patented b-LAN(TM) technology
offering a wide range of interactive content and functionality.

Guests can now have access to interactive electronic program guides that
provide the convenience of viewing program episode information through a guide
instead of endless channel flipping when combined with the Pro:Centric server
and the subscribed application. The LG710H will allow hotel guests to book spa
appointments, order room service or even book a tee time right through the
HDTV.

All these benefits are delivered without the need for expensive and
unattractive set top boxes in the hotel room. This model is available in
42-inch, 37-inch, and 32-inch class sizes*. Displaying content in 720p with a
dynamic contrast ratio of 50,000:1, guests will enjoy HD content while a
viewing angle of 178 degrees, ensures an exceptional viewing experience.

Available in 42- and 47-inch class sizes*, LG's LH300C series provides an
attractive, modern HDTV solution for the guest room with exceptional picture
quality. Perfect for hotel lobbies, guest rooms, restaurants and other
commercial installation sites, LG's LH300C series is a Full HD 1080p LCD HDTV
with a glossy black finish. Additionally, the USB cloning feature allows
installers to easily transfer these settings from a "master TV" to an
unlimited number of like auxiliary televisions making it easier and less labor
intensive for installers and hoteliers to optimize the TV settings in every
guest room.

For the consummate traveler, LG's new auto-sensing Remote Jack Pack (model
RJP-301B) provides hotel guests with the ability to connect their personal A/V
devices to the TV for easy photo viewing, e-mail checking and more - all while
watching TV. This new device has a single mixed cable connection to the back
of the unit, allowing for a variety of mount options (desk back splash, wall
mount, desk or table top) so hoteliers don't have to worry about cluttering
the room decor.

Exclusive Energy-Saving Technologies
All of LG's new HDTVs on display this week feature EcoSmart(TM) technology
with multiple manual and automatic options for energy conservation. This
technology is beneficial for corporate and lodging environments looking to
save on energy costs and provide "green" accommodations for their patrons.
EcoSmart includes multiple power saving settings and one or more of LG's
energy saving features:
-- Intelligent Sensor: Offers integrators a way to program the LCDs to
automatically respond to the ambient light in the room and then reduce
brightness and energy output under most circumstances.
-- Dynamic Power Savings: Provide an option to have the television
automatically adjust the brightness level settings based on the
incoming
video, helping facilities save on energy costs and allowing for
increased energy savings while still providing superior picture
quality
to guests.

-- Static Power Savings: Allows the installer to set the preferred power
consumption level.

LG's plasma HDTVs feature Intelligent Sensor and three power saving modes,
which provide a choice of maximum, medium, or minimum power consumption
levels. Many of LG's plasma and LCD HDTV models are also ENERGY STAR® 3.0
qualified and RoHS compliant.

Technology Behind the Panel
Through a licensing agreement with LodgeNet® Interactive Corporation, LG has
incorporated the patented b-LAN(TM) technology into many LCD lodging HDTVs.
This enables the delivery of a wide range of interactive content and
functionality on a more cost-effective basis - including centralized
free-to-guest (FTG) channel management, video on demand content and
interactive guest services. The first in the industry to incorporate the b-LAN
technology beginning six months ago, LG already has shipped tens of thousands
of b-LAN-enabled hotel HDTVs to help hoteliers reduce their total cost of
ownership and operation.

Two new LCD commercial widescreen HDTVs with HD-PPV capabilities are being
highlighted at the show. LG's LH250H series (available in 42-, 37-, and
32-inch class* screen sizes) and LH255H series (available in 37-and 32-inch
class* screen sizes) include integrated b-LAN, which allows full support of
LodgeNet's HD Video on Demand (VOD), LodgeNet's HD Free-To-Guest and supports
many other Free-To-Guest (FTG) system providers. The LH250H series features a
hi-gloss black finish while the LH255H series comes in a matte black finish.

LG's LH250H and LH255H series are also compatible with LG's new centralized,
head-end FMA-LG101 system, which allows integrators to do channel mapping and
clone commercial installer settings all from the head-end for each room's
display when connected to the integrated b-LAN technology.

For an enhanced listening and viewing experience, LG's newest commercial grade
LCD HDTVs offer hoteliers products that combine advanced technology in a
stylish package. The LH300C and LH710H boast three of LG's Core Technologies
for a more customized listening and viewing experience including:
-- Invisible Speaker System: Tuned by renowned audio expert Mr. Mark
Levinson, LG TVs utilize a unique speaker system that delivers a
clean,
polished look and enhanced audio with a wider sound field. This
technology also allows hoteliers to easily wall mount or place these
TVs
into smaller armoires, because the integrated audio system requires
less
room than typical side-mounted speakers.
-- Picture Wizard: Enables easy self-calibration by providing on-screen
reference points for key picture quality elements like black level,
color, tint, sharpness and backlight levels. Now integrators can take
the guesswork out of picture adjustments without purchasing separate
calibration tools.
-- Clear Voice II: Automatically enhances and amplifies the sound of the
human voice frequency range to help keep dialogue audible when
background noise swells. Can also be personalized with a new 12-step
adjustment level.

-- 24p Real Cinema(TM): Delivers content in the way the director intended
it to be viewed at 24 frames per second.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a $45 billion global force and
technology leader in consumer electronics, home appliances and mobile
communications. In the United States, LG Electronics sells a range of stylish
and innovative home entertainment products, mobile phones, home appliances and
business solutions, all under LG's "Life's Good" marketing theme. The LG
Electronics USA Business Solutions division serves customers in the lodging
and hospitality, digital signage, systems integration, healthcare, education,
government and industrial markets. Based in Lincolnshire, Ill., with its
dedicated engineering and customer support team, LG Electronics USA Business
Solutions delivers business-to-business technology solutions tailored to the
particular needs of business environments. For more information, please visit
www.LGcommercial.com.

-- Specifications subject to change without notice.
-- Pro:Centric is a trademark of LG Electronics.

-- Pro:Idiom is a registered trademark of Zenith Electronics LLC.

*47LH300C 47-inch class/46.9-inch diagonal
*42LH300C 42-inch class/42.0-inch diagonal
*42LG710H 42-inch class/42.0-inch diagonal
*37LG710H 37-inch class/37.0-inch diagonal
*32LG710H 32-inch class/31.5-inch diagonal
*42LH250H 42-inch class/42.0-inch diagonal
*37LH255H 37-inch class/37.0-inch diagonal
*37LH250H 37-inch class/37.0-inch diagonal
*32LH255H 32-inch class/31.5-inch diagonal
*32LH250H 32-inch class/31.5-inch diagonal

SOURCE LG Electronics USA, Inc.

John I. Taylor, +1-847-941-8181, jtaylor@lge.com, Ojas Naik, +1-312-397-6008,
ojas.naik@lg-one.com, both of LG Electronics USA, Inc.