Fullpower Announces MotionX-GPS(TM) Drive 2.0 for the iPhone: Faster Door-to-Door Navigation With Powerful, New

SANTA CRUZ, CA, Nov 09 (MARKET WIRE) --
Fullpower Technologies, the global leader for mobile sensing solutions,
today launched MotionX-GPS(TM) Drive 2.0 for North America on the iPhone.
Fullpower has added powerful features to MotionX-GPS Drive 2.0 based on
direct user feedback received from Fullpower's large, growing and engaged
MotionX community.

MotionX-GPS Drive is designed with active, younger iPhone users in mind.
It delivers the high quality navigation experience that Fullpower's
customers have come to expect from MotionX. This new release of
MotionX-GPS Drive introduces Night Mode for enhanced ease of use in all
ambient lighting conditions. In 'Get Directions' mode, users will also
find that manual re-routing is made fast and easy with the push of a
button. In addition to various other optimizations, users now have
enhanced iPod music control within the application along with improved
airport search, and for our Canadian customers, MotionX-GPS Drive
delivers an improved interface for entering addresses in Canada. MotionX
users have spoken; Fullpower has listened and has delivered with
MotionX-GPS Drive 2.0.

MotionX User Profile: Brad Hoover Relies on MotionX-GPS Drive to Assist
Those in Need
Brad Hoover, an Aging & Disability division case manager,
uses MotionX-GPS Drive to find the most efficient routes around his
territory in Seattle's south suburbs. His job involves visiting the homes
of aging and/or disabled persons to assess their needs and determine how
much in-home care they need.

"I really like the ability to set mapping features, such as Fastest Route
and Avoid Freeways," Brad said. "And how the app seems to take into
account real drive-time traffic conditions. There are plenty of features
to use; I really like the iPod & compass features, and it's not
overwhelming."

MotionX: Navigation Leadership on the App Store, Delivers on
Next-Generation Driving and Pedestrian Navigation
MotionX-GPS Drive
turns any iPhone 3G or 3GS into the next generation car and pedestrian
navigation solution. MotionX introduces new features not yet seen on
mobile devices, including "door-to-door" personal navigation tools, user
interface innovations that greatly simplify the navigation experience,
and integration of live search capabilities. The MotionX brand is the
category leader for navigation on the Apple App Store.

Drawing from the feedback of more than 2 million iPhone MotionX-GPS users,
MotionX has built a complete navigation solution specifically for the
iPhone. This is not a quick port of an ancient application. MotionX-GPS
Drive provides bleeding-edge innovation with a state-of-the-art business
model, which means users get a better and continually improving solution
at a fraction of the cost.

Fullpower developed MotionX-GPS Drive because customers asked for it.
There are more than 2 million iPhone MotionX-GPS customers who love the
outdoors, are typically 16 to 43 years old, very active, into sports and
love their iPhones. These users also need to find places and get there
door-to-door. MotionX asked them what they wanted and then started with a
clean slate.

"Today MotionX continues to show the future of car and pedestrian
navigation on the iPhone," said Philippe Kahn, CEO of Fullpower. "We have
listened to our users and have responded with features and enhancements
that they want. Together with our users, Fullpower will radically update
and improve the iPhone door-to-door navigation experience. The iPhone is
the perfect platform to invent the future of navigation."

MotionX-GPS Drive has an introductory price of $2.99 and covers the U.S.
and Canada.

MotionX: Everything Is Live and Dynamic
Everything about MotionX-GPS
Drive is dynamic including search, maps and routing. This fully-live,
always up-to-date, connected experience is unparalleled, leveraging the
full power of the Internet and the iPhone. MotionX-GPS Drive is designed
and optimized for the iPhone, and provides a user interface for iPod
music and for the iPhone 3GS compass. MotionX-GPS Drive turns any iPhone
3G or 3GS into the next generation vehicle and pedestrian navigation
solution.

MotionX live Connected Solution Vs. On-Board Competitors
With the
MotionX-GPS Drive solution, users benefit from a fully-live, always
up-to-date, connected experience for navigation. Search, maps, routing,
points of interest (POIs), and relevant destination information, such as
phone numbers, are delivered to the user -- all current, real-time and
up-to-date. This is a significant advantage over on-board solutions, such
as those available from providers TomTom and Navigon, which require users
to download and pre-install map data with tedious data loads that are in
excess of a gigabyte. Off-board navigation data is static, and hence,
becomes outdated the moment it is loaded onto the user's device.

About Fullpower/MotionX
Founded in 2003 by Sonia Lee and Philippe Kahn,
Fullpower's mission is to put motion-sensing in every mobile device. As
the leader in mobile sensing, Fullpower is building on its expertise in
wireless sensor technology to deliver unique, interactive motion-sensing
applications. MotionX solutions are designed and developed in Santa Cruz,
Calif.

Important Links:
MotionX-GPS Drive in the iTunes App Store:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=328095974&mt=8

MotionX-GPS Drive Comparative Review by Walt Mossberg:

http://ptech.allthingsd.com/20090909/these-apps-help-users-of-iphones-find-their
way/

MotionX-GPS Drive Website:
http://drive.motionx.com

Follow us on Twitter:
http://www.twitter.com/motionx

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Contact:
Tami Casey
Kulesa Faul for Fullpower/MotionX
650.340.1984
Email Contact

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