Datatel Recruiter Goes Mobile and Taps into Powerful Social Network

Tweeting with Prospective Students Enhances Communications and Enriches
Information for Admissions Professionals

DALLAS--(Business Wire)--
Datatel® announced at the 2009 AACRAO SEM Conference today that its higher
education recruiting tool, Datatel Recruiter, improves productivity in the
higher education admissions office by providing advanced mobile and social
networking capabilities.

Datatel Recruiter, the latest addition to Datatel`s Enterprise CRM solution, now
tracks pre-defined search terms in Twitter®, discovering conversations about the
institution and enabling admissions professionals to engage students in active
discussions. Datatel Recruiter captures Twitter feeds, enriching prospect
student information and giving admissions professionals a 360-degree view of
interactions with prospects.

The "tweets" are automatically analyzed for effectiveness and reach of the
conversation. The data can also be applied to the student`s
probability/desirability metric. If the student`s information is not yet in
Datatel Recruiter, the foundation of a new potential prospect file is built.
Admissions professionals can tweet a response directly from Datatel Recruiter,
further engaging students in the admissions process.

Admissions professionals can access Datatel Recruiter`s vast capabilities and
information from any Web-enabled device - anywhere and at any time. Datatel
Recruiter`s mobile capability enables admissions professionals to conduct
important tasks on the road, including:

* Updating or creating campaigns on the fly
* Qualifying or assigning prospects
* Analyzing responses and campaign ROI with rich offline reporting
* Sending emails through Microsoft Outlook®

Datatel Recruiter provides admissions professionals with the CRM tools they need
to recruit the right students for their institutions and meet their enrollment
goals. For more information on Datatel Recruiter, please visit
www.datatel.com/crm.

About Datatel, Inc.

Datatel is the industry`s most experienced provider of technology products,
services, and insight to higher education. Colleges, universities, and technical
schools across North America partner with Datatel to construct Strategic
Academic Enterprises dedicated to achieving student success. The company has
focused exclusively on higher education since 1979, and its technology is used
by nearly 800 institutions serving more than five million students. For more
information, visit www.datatel.com.

©2009 Datatel, Inc. All rights reserved. Datatel is a registered trademark of
Datatel, Inc. All other names, products, and services mentioned are the
trademarks or registered trademarks of their respective owners.

Datatel, Inc.
Sean P. O'Neill, 703-227-1012
spo@datatel.com

Copyright Business Wire 2009