Corporate Insight Adds Coverage of Capital One Bank Website to Bank Monitor
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NEW YORK--(Business Wire)-- Corporate Insight, the leader in competitive intelligence in the financial services industry, today announced the addition of Capital One`s retail banking website to its Bank Monitor coverage. To this end, Corporate Insight has released a report analyzing the site`s functionality and all aspects of the user experience, including Capital One`s product offerings, public site resources, application processes and private site capabilities. The financial services market research and consulting firm subjected the Capital One public and private sites to their rigorous methodology, taking the role of the consumer and testing each aspect of the website firsthand. By this extensive audit, Corporate Insight was able to assess a good number of positive attributes that allow Capital One`s websites to stand out among its Bank Monitor peers. "A number of factors, including recent bank acquisitions, have positioned Capital One as the eighth largest U.S. bank based on deposits. For this reason, we feel it has become essential to track this bank in the Corporate Insight Bank Monitor group," said Michael Ellison, Executive Vice President of Corporate Insight. "We look forward to following Capital One`s progress as they continue to grow and expand their online banking capabilities." Capital One was commended for its comparison charts, which offer detail about the APY for various interest-bearing accounts, and allow users to see the attributes of various savings account offers side-by-side. This advantageous tool is not readily available on rival online banking sites. Corporate Insight also applauded Capital One`s mix of standard banking products with more unique options like the Holiday and Vacation Club accounts, which provide clients with the opportunity to tailor savings plans around personal spending habits. Corporate Insight also recommended a few improvements to the Capital One public site. The analysts suggest that Capital One provide users with a fully functional, online account application. Most of the new bank`s contemporaries allow potential customers to open an account directly on the website, rather than requiring clients to visit a branch location in order to complete the process of opening an account. The Corporate Insight report also details the following aspects of Capital One`s site: * SmartTools that help enable smooth transition to a new Capital One account * Well-structured layout featuring a navigational bar with five main-level tabs * Excellent Transfer and Bill Pay interfaces * Demos and introductory walk-throughs available for both prospects and existing clients * Well-designed product pages and comparison tables * Ability to update personal information and personalize an Account History section * Internal and external funds transfers are initiated from a single interface * Alerts centers offering 10 user-activated alerts along with a list of automatic Security alerts and Bill Pay alerts * Checking account selection tools and calculators easily accessible A report abstract of Corporate Insight`s research on Capital One is available here. Capital One`s public banking site is available here. For a complete version of Corporate Insight`s report on Capital One Bank or to arrange an interview with Corporate Insight, please contact Intermarket Communications. About Corporate Insight Corporate Insight currently provides a comprehensive selection of syndicated research to 90% of the top financial service companies within the Fortune 500, representing 70% of the brokerage industry and 60% of US banking assets. Our expert analysts compile highly detailed research audits that deliver a unique, firsthand understanding of financial service product offerings. All of our research is compiled through personal interaction with each website. Further information from Corporate Insight is available at http://www.corporateinsight.com. You may also access Corporate Insight`s blog here. Intermarket Communications Stephanie DiIorio, 212-754-5181 sdiiorio@intermarket.com Loren Macchiaroli, 212-754-5468 lmacchiaroli@intermarket.com Copyright Business Wire 2009
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