Fulcrum Names Gregory Grudzinski Senior Director, Retail Solutions

NEW YORK--(Business Wire)--
Fulcrum, a leading provider of advanced analytics and database marketing
solutions, announced today that Gregory Grudzinski has joined the company as
senior director, retail solutions.

Grudzinski will play a key role in servicing and developing Fulcrum`s retail
client business. His appointment marks the company`s continued commitment to
expanding its presence in the retail space by providing actionable analytics and
cost-effective integrated marketing solutions.

Prior to joining Fulcrum, Grudzinski was director of retail customer analytics
for Information Resources, where he was responsible for developing and
implementing customer-centric retail strategies for leading retailers in food,
drug, mass and convenience channels. His background includes extensive marketing
experience in retailing and consumer packaged goods as well as in print and
online marketing communications.

"One of the few sustainable competitive advantages retailers have today is a
deep understanding of their best customers. Gregory`s knowledge of retailing and
marketing analytics, combined with Fulcrum`s technical and analytical resources,
will help ensure that Fulcrum will continue to provide its clients with
solutions to grow their businesses even in these challenging economic times,"
said David King, chief executive officer of Fulcrum.

About Fulcrum

Leading businesses turn to Fulcrum to increase and accelerate the profitability
of their marketing and advertising investments. Fulcrum offers advanced
marketing solutions, from building and managing rich, multi-channel databases,
to predictive and segmentation modeling, advanced analytical tools, and design
and execution of cross-channel, customer-centric marketing programs.

Fulcrum is headquartered in New York City with its major operational center in
Fairfield, CT. www.fulcrm.com

StandPoint Public Relations
Jim McNulty, 508-481-2024
jmcnulty@standpoint-pr.com

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