Unity Technologies Draws Record Number of Attendees at Unite 2009; User Base Nearly Triples to 33,500 Since Opening Keynote

Unity Technologies Draws Record Number of Attendees at Unite 2009; User Base
Nearly Triples to 33,500 Since Opening Keynote
Unveils Vision for Democratizing the Technology for Developing Interactive
Content

SAN FRANCISCO, Nov. 9 /PRNewswire/ -- Unity Technologies - the leading
provider of multi-platform development for Web, PC, Mac, Wii console and
iPhone - today announced that attendance at Unite 2009, the company's third
annual developer conference, was up 125 percent and that its user base has
increased by 158 percent to 33,500 registered users since the conference's
opening keynote on October 28, 2009 due to the overwhelming demand for its
interactive content solutions.

During the opening keynote, Unity Technologies' CEO David Helgason made three
major announcements:
-- The availability of the feature-packed Unity (formerly known as Unity
Indie and priced at $199) at no cost at
http://unity3d.com/unity/download to make it possible for all
developers
to get access to the best development platform available
-- The availability of version 2.6 of the Unity Platform which has more
than 100 enhancements and improvements, including full support for
external versioning tools such as Subversion or Perforce, richer
graphical capabilities and performance optimizations

-- Upcoming support for Microsoft Xbox 360

"Unite 2009 really showed us what big strides we had made during the last
year. The crowd was a wonderful cross-section of the community - from industry
luminaries to indie developers," said Helgason. "And the step we took to
finally make Unity free was so logical; it remains our mission to take
something as advanced as Unity and make it available to everyone."

Helgason's vision of offering best of breed tools to everyone by making Unity
free was complimented by a follow up keynote by Richard Hilleman, Chief
Creative Director of Electronic Arts. Hilleman spoke about the need for
accessible and inclusive experiences, that can be played in small blocks of
time, and which can persist across a number of devices such as a user's work
computer, mobile phone and home computer or game console - a strategy that
Electronic Arts is already pursuing by using Unity for their upcoming Tiger
Woods PGA Tour Online which was demoed during the keynote.

Other conference highlights included sessions on the iPhone and social network
ecologies; deep technical sessions on topics such as Unity's GUI system and
pipelines for creating streaming asset bundles; and examples of Unity
integration with Facebook and Flash.

Unite 2009 was held October 27-30 in San Francisco. To view the keynote and
for more information about Unite, go to unity3d.com/unite.

About Unity Technologies
Headquartered in San Francisco, Unity Technologies enables game developers of
all sizes to get their game made faster and more efficiently across a variety
of platforms. With 33,500 registered users worldwide, including Electronic
Arts, Lego and the Cartoon Network, the Unity engine is platform agnostic and
significantly expands the reach for developers. As a fully supported
deployment platform, developers can now use Unity to drive development of the
best games on iPhone, Mac and PC as well as the Wii console. For more
information about Unity Technologies, visit unity3d.com.

Contact in the USA:
Amber Rowland
pr@unity3d.com
+1 (650) 814-4560

Contact for International Games Media:
Alison Beasley
Lincoln Beasley PR
pr@unity3d.com
+44 (0)7966 449130

SOURCE Unity Technologies

Amber Rowland of Unity Technologies, +1-650-814-4560, pr@unity3d.com; or
International Games Media, Alison Beasley of Lincoln Beasley PR, +44 (0)7966
449130, pr@unity3d.com, for Unity Technologies