PointRoll and Adobe Launch Website for Creative Innovation With Online Advertising Competition

PointRoll and Adobe Launch Website for Creative Innovation With Online
Advertising Competition
Give Ideas Life Site Promotes and Rewards Innovative Video Advertising,
Including a New Contest with the Winner to be Featured in Times Square

NEW YORK, Nov. 9 /PRNewswire/ -- PointRoll, a wholly-owned subsidiary of
Gannett Co., Inc. (NYSE: GCI) and the leading provider of rich media
advertising, announced today the Give Ideas Life website, a joint promotion
with Adobe, which will be an online hub for all advertisers, agencies and
freelancers to showcase their best online advertising efforts. With this
launch, PointRoll and Adobe will host a video advertising contest, inviting
over 300 leading agencies to submit rich media creative briefs for EPIX(TM), a
new multiplatform premium entertainment channel, video-on-demand and online
service. From the collective power of Viacom, Paramount, MGM, and Lionsgate,
EPIX delivers new Hollywood titles plus classic feature films, original
series, and music and comedy specials across all video platforms.

The new PointRoll and Adobe Give Ideas Life website offers tools for agency
creatives, a gallery to display their best work, and an open forum where they
can share creative best practices. The Give Ideas Life contest, which will
showcase Adobe Flash technology and is now accepting submissions at
www.eventsadobe.com/give_life/, supports all things interactive and innovative
in online advertising. The contest offers a great opportunity for creative
agencies to sample new video technology, fully express their creativity
without any restrictions, and gain exposure. The winning agency will have
their campaign for EPIX and EpixHD.com showcased on a digital billboard in
Times Square.

"PointRoll is excited to emphasize our commitment to interactive advertising
by introducing the Give Ideas Life website and creating a forum where
creatives can interact, share ideas and promote innovation," said Chris
Baughman, AVP Creative Strategy at PointRoll. "PointRoll and Adobe have
collaborated to support the cultivation of high-quality video in rich media
ads and look forward to working together in the future. The Give Ideas Life
site and contest offer new ways to enhance these tools and advance the rich
media space."

Agencies can submit their most cutting edge concepts at the site until
November 23, 2009. Submissions will be judged by a panel of industry leaders,
and the winning campaign will be unveiled December 21, 2009.

"EPIX is thrilled to be the subject of this competition," said Emil Rensing,
Chief Digital Officer of EPIX. "Anytime great companies like PointRoll and
Adobe come together with their clients to push the limits of technology and
creative, you're bound to get spectacular results."

The Give Ideas Life website will stand as a repository for the best online
video programs. More people than ever are watching content online, with
eMarketer estimating 144 million online video viewers in the U.S. in 2009. As
this audience continues to grow, PointRoll and Adobe believe that innovative
and engaging video advertisements will evolve as leading tactics in
advertising campaigns.

"The Give Ideas Life contest provides an excellent opportunity for advertising
and creative agencies to showcase their skills," said Desiree Motamedi, group
product marketing manager, Dynamic Media Organization at Adobe. "Adobe is
dedicated to advancing the interactive advertising market and we are excited
to work with PointRoll to see the innovation that will result from this
contest."

About PointRoll
PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is the
world's leading online advertising rich media provider. PointRoll's superior
rich media technologies and services enable brand marketers to connect with
consumers by creating interactive online environments. Providing interactive
features such as streaming video, polling, instant e-mail and data collection,
PointRoll delivers measurable online advertising campaign results. PointRoll
serves more than 85 billion rich media impressions each year - and serves
two-thirds of the Fortune 500 brands. For more information, please visit
www.pointroll.com.

About EPIX
EPIX, a joint venture between Viacom Inc. (NYSE: VIA and VIA.B), its Paramount
Pictures unit, Metro-Goldwyn-Mayer Studios Inc. (MGM) and Lionsgate (NYSE:
LGF), is a next-generation multiplatform premium entertainment channel,
video-on-demand and online service launched on October 30, 2009. EPIX is
currently distributed by Verizon FiOS on Channel 395 in SD and Channel 895 in
HD and will be distributed by other partners. With access to more than 15,000
motion pictures spanning the vast libraries of the partner studios, EPIX will
deliver films from Paramount, Paramount Vantage, MTV Films and Nickelodeon
Movies released theatrically on or after January 1, 2008 and MGM, United
Artists and Lionsgate titles released theatrically on or after January 1,
2009, which will be available exclusively to its subscribers.

Providing a powerful entertainment experience with more feature films on
demand and online and more HD movies than any other service, EPIX will air new
Hollywood titles plus classic feature films, original series, and music and
comedy specials. It is the only premium service providing its entire monthly
line-up on video-on-demand, online and on the linear channel. Further, EPIX
has made the commitment to deliver the industry's most expansive online
collection of movies, making more than 3,000 titles available online to
subscribers via its enhanced service EPIX Megaplex.

The joint venture controls all rights to EPIX's programming and Viacom
provides operational support, including marketing and affiliate services
through its MTV Networks division.

Follow the EPIX twitter feed at http://www.twitter.com/EpixHD.

Contact:
For PointRoll
Julie Nicholson
jnicholson@webershandwick.com
212-445-8371

SOURCE PointRoll

For PointRoll, Julie Nicholson, jnicholson@webershandwick.com,
+1-212-445-8371