Hillcrest Labs Launches $77 Promotion of the Loop(TM) Pointer to Celebrate Launch of Windows 7

Hillcrest Labs Launches $77 Promotion of the Loop(TM) Pointer to Celebrate
Launch of Windows 7
Consumers can purchase the Loop pointer for only $77

ROCKVILLE, Md., Nov. 9 /PRNewswire/ -- In celebration of the launch of Windows
7, Hillcrest Labs today launched a special $77 promotion for its award-winning
Loop(TM) pointer, an in-air mouse designed for the growing number of consumers
who enjoy Internet entertainment on their PC or Mac® or connect their computer
to a TV. The Loop pointer will be available for just $77 starting today - a
more than twenty dollar savings from its usual price. Consumers can purchase
the Loop pointer at www.amazon.com or www.hillcrestlabs.com/loop.

The Loop pointer is a unique in-air mouse that lets users control an on-screen
cursor with the flick of their wrist. The Loop pointer provides an engaging
new way to search, browse, and navigate the Web or home media content on the
computer or the TV- if the computer is connected to the TV. The Loop pointer's
distinctive design is round and ergonomic with just four buttons and a scroll
wheel.

To use the Loop pointer, consumers simply plug a small, USB 2.0 transceiver
that is included with the device into a compatible computer or device. As
with a conventional mouse, no special driver software is required for use on a
PC or Mac. Using Hillcrest's Freespace® in-air pointing and motion technology,
the Loop pointer is highly precise, enables control from any position
(standing, sitting or reclining), distinguishes between intentional and
unintentional movements, and gives freedom to move around the room at a range
of up to 30 feet while pointing.

Consumers that connect their computer to the TV and use the Loop pointer as a
mouse for the TV can finally relax comfortably in their living room, hold the
Loop pointer in any position, and control their favorite online video sites,
photo sites, music sites, and more. In addition, executives, professors or
other PowerPoint(TM) users can employ the Loop pointer as a far more
functional and eye-catching tool to navigate keynote speeches, company
presentations, or lectures. Although Apple TV does not support mouse
controllers, the Loop pointer can also be used by consumers who use aTV Flash,
from Fire Core, to navigate content on the device and the aTV Flash web
browser. Furthermore, while the Loop pointer is not a game controller for
PS3(TM), it can be used as a complementary device to navigate the internet
using the PS3 web browser.

For more details about Hillcrest Labs, visit www.hillcrestlabs.com.

About Hillcrest Labs
Hillcrest Laboratories (a.k.a. Hillcrest Labs) sells an interactive media
system for TV called HoME(TM), which enables consumer electronics
manufacturers and service providers to create unique interactive digital media
products for TV and other digital media devices. Applications made with HoME
are controlled by pointing and provide consumers an intuitive way to browse,
discover, and interact with large volumes of digital media. Hillcrest Labs'
pointing technology, called Freespace®, can be used in a wide range of
consumer devices including remote controls, PC mice, and game controllers.
Freespace technology is also used in Hillcrest's Loop(TM) pointer, a
direct-to-consumer in-air mouse for TV that lets users control an on-screen
cursor with a flick of the wrist and navigate the Web or their home media
content on TV. The award-winning Loop pointer is round and ergonomic with
just four buttons and a scroll wheel. HoME and Freespace have received
numerous awards and recognitions including the CES Innovations Award, Popular
Mechanics' Editors Choice, PC World's 100 Best Products and Greatest Tech
Designs and others. Based in Rockville, Maryland, Hillcrest Labs was founded
in 2001 by Dan Simpkins. The company is funded by NEA, AllianceBernstein,
Columbia Capital, and Grotech Ventures. For additional information, visit
www.hillcrestlabs.com.

All product and service names listed in this release remain property of their
parent companies and do not indicate official support or endorsement for the
Loop pointer or Hillcrest Labs. Mac® is a registered trademark of Apple Inc.
PowerPoint(TM) is a registered trademark of Microsoft Corporation. PS3(TM) is
a registered trademarks of Sony Corporation. All other trademarks, product
names and company names or logos herein are the property of their respective
owners. Freespaceis a trademark of Hillcrest Labs. All other trademarks are
the property of their respective owners. Hillcrest Labs, Freespace, and the
Loop are trademarks of Hillcrest Laboratories, Inc.

SOURCE Hillcrest Laboratories

Jeremy Pemble , +1-206-381-3600, jeremy@jlmpartners.com, or Sharon Levin
Rigbi, +1-206-381-3600, sharon@jlmpartners.com, both of JLM Partners, for
Hillcrest Labs