Current Media Appoints Karl Lewis Vice President of Advertising Sales - Central Region

Current Media Appoints Karl Lewis Vice President of Advertising Sales -
Central Region
Cable Industry Veteran Leads Strategic Expansion of Current Media's Chicago
Office

SAN FRANCISCO, Nov. 9 /PRNewswire/ -- Current Media, the award-winning
participatory media company, has hired Karl Lewis as Vice President of
Advertising Sales - Central Region. Lewis, who will be responsible for
building out the company's Chicago media sales office, brings more than 20
years of cable television advertising sales expertise to Current Media,
including leadership positions at Oxygen Media and MTV Networks.

Lewis' appointment comes on the heels of continued advertiser success at
Current Media. The company recently announced an international partnership
with Samsung Mobile to promote the EU launch of their eco-friendly "Blue
Earth" mobile phone leveraging Current Media's Viewer Created Ad Messages
(VCAM) model.

"I am thrilled to welcome Karl Lewis to Current," said Ken Ripley, Executive
Vice President of Advertising Sales, Current Media. "His deep experience in
traditional and new media will be instrumental as we continue to deliver
innovative, multi-platform ad products that reach and engage young influential
consumers."

Before joining Current Media, Lewis was Senior Vice President National Office
Advertising Sales at Oxygen Media. While at Oxygen, he oversaw the Midwest and
West Coast sales teams during a period of explosive growth for the network,
including the eventual sale of the cable net to NBC Universal in 2007.

Prior to his tenure at Oxygen, Lewis was Senior Vice President National Office
Advertising Sales for MTV Networks where he spent 16 years launching and
representing some of the biggest brands in cable television including MTV,
VH1, Nickelodeon, Nick at Nite and TV Land.

About Current Media

Current Media is an award-winning multiplatform company dedicated to the
in-depth investigation and exploration of the world's most important,
interesting, and entertaining stories. With a fully integrated broadcast and
online platform, Current connects its audience with what's going on in their
world through its unique blend of original productions and viewer created
media.

VCAM (Viewer Created Ad Message), Current Media's participatory marketing
partnership program, has been a runaway success since its inception, with
dozens of Fortune 500 companies joining Current Media's influencer community
to create customized television commercials for the brands. Recent research
revealed that consumers preferred the VCAM commercials 9:1 over traditional
television advertising.

Current Media is now viewed in the U.S., U.K., Italy, and Ireland through
distribution partners Comcast (Channel 107 nationwide), Time Warner
(nationwide), DirecTV (channel 358 nationwide), Dish Network (channel 196
nationwide), Verizon, AT&T, BSkyB (channel 183), Virgin Media (channel 155)
and Sky Italia (channel 130).

More information is available at http://www.current.com.

SOURCE Current Media

Angela Lapre of Bender/Helper Impact, +1-310-473-4147,
angela_lapre@bhimpact.com, for Current Media