RIM Unveils New Services Platform for BlackBerry Developers

SAN FRANCISCO, CALIFORNIA, Nov 09 (MARKET WIRE) --
2009 BlackBerry Developer Conference -

Research In Motion (RIM) (NASDAQ: RIMM)(TSX: RIM) today unveiled a new
services platform for developers that will enable them to streamline
business processes and build highly responsive, location-aware,
revenue-generating applications for BlackBerry(R) smartphones. The new
services platform will offer advertising, payment, content push and new
location services.

"The BlackBerry ecosystem is thriving and with the new services platform
announced today we will help developers further monetize their
applications and build breakthrough, highly responsive, location-aware
applications for BlackBerry smartphones," said Jim Balsillie, Co-CEO at
Research In Motion. "RIM is continuing to provide the tools, technologies
and business services that developers need to create and market even more
powerful and successful applications on the BlackBerry Application
Platform."

BlackBerry Advertising Service to Create New Revenue Opportunities for
Developers

The new and innovative BlackBerry(R) Advertising Service will enable
developers to integrate advertising into their BlackBerry applications,
helping them generate revenue and simplifying the business of mobile
advertising. With the BlackBerry Advertising Service, RIM plans to
provide developers with access to a large pool of quality and innovative
ad units from trusted top tier and specialty advertising networks such as
Jumptap, Lat49, Millennial Media, Navteq, 1020 Placecast, Quattro
Wireless and Sympatico.ca. The service will feature ads compliant with
the Mobile Marketing Association's (MMA) guidelines as well as rich media
ads that will be able to deeply integrate with BlackBerry applications.
Examples of this deep integration between ads and applications will
include the ability to easily initiate a call from an ad, add a calendar
entry or contact entry from an ad, and directly link to an application in
BlackBerry App World(TM) from an ad. The service will also include
real-time, detailed, consolidated reporting of advertising across ad
networks, including ad impressions, clicks, conversions and earnings, as
well as integration into the Omniture Online Marketing Suite(TM) for more
advanced analytics.

BlackBerry Advertising Service and a software development kit (SDK) are
planned to be available in the first half of 2010.

BlackBerry Payment Service to Enable In-Application Transactions and
Streamlined Payment Processes

A new BlackBerry(R) Payment Service from RIM will present BlackBerry
developers with new opportunities to monetize applications by selling
digital content such as premium content, monthly or annual subscriptions,
and additional levels or upgrades for games and other entertainment
applications from within their applications. The BlackBerry Payment
Service will also incorporate merchant services, including customer
billing.

BlackBerry Payment Service and an SDK are expected to be available in mid
2010.

BlackBerry Push Service for Delivering Content and Alerts to Applications
to Become Generally Available

BlackBerry(R) Push Service, which was first made exclusively available to
BlackBerry(R) Alliance Program members earlier this year, will be made
generally available to registered developers in the first half of 2010.
BlackBerry Push Service allows developers and content providers to
deliver time-sensitive alerts and up to 8 KB of data to applications.

More information about BlackBerry Push Service is available at
www.blackberry.com/developers/pushservice.

New Location Services to Advance Location-Aware BlackBerry Applications

Adding to the GPS capabilities already supported on the BlackBerry
Application Platform today, RIM will introduce three new location-based
services for developers to build highly responsive, location-aware
applications for BlackBerry smartphones. The three new location-based
services include cell site geolocation, reverse geocoding and travel time.

Cell Site Geolocation - Cell site geolocation is a new service that will
provide developers with an alternative to GPS, providing an estimate of a
smartphone's location based on cell tower triangulation. Cell site
geolocation is generally faster than GPS, uses less battery power (which
makes it ideal for applications that run in the background while
multi-tasking), and is ideal for indoor use where the line-of-sight to
satellites required by GPS receivers is not always available.

The cell site geolocation service is planned to be available in the first
half of 2010. It will be supported on BlackBerry smartphones running
BlackBerry OS 5.0 or higher.

Reverse Geocoding - RIM is introducing a new reverse geocoding service
that converts geolocation coordinates to a specific address for use in
BlackBerry applications. Reverse geocoding is available today with
BlackBerry smartphones running BlackBerry OS 5.0 or higher. A reverse
geocoding API is available with the BlackBerry(R) Java(R) Software
Development Kit 5.0 (BlackBerry Java SDK 5.0) which is available in beta
at http://na.blackberry.com/eng/developers/devbetasoftware/javasdk5.jsp.

Travel Time - RIM will also launch a new travel time service. Using a
simple API call, developers will be able to incorporate estimated travel
time within their applications for almost any destination in the US and
Canada. The travel time calculations will be based on distance, speed
limits and aggregated traffic conditions. The service returns values for
an estimated arrival time, total travel time and total distance that can
be used in an application.

The travel time service is expected to be available in the first half of
2010.

For more information and updates about the new services available to
developers on the BlackBerry Application Platform, visit
www.blackberry.com/developers.

About Research In Motion (RIM)

Research In Motion is a leading designer, manufacturer and marketer of
innovative wireless solutions for the worldwide mobile communications
market. Through the development of integrated hardware, software and
services that support multiple wireless network standards, RIM provides
platforms and solutions for seamless access to time-sensitive information
including email, phone, SMS messaging, Internet and intranet-based
applications. RIM technology also enables a broad array of third party
developers and manufacturers to enhance their products and services with
wireless connectivity. RIM's portfolio of award-winning products,
services and embedded technologies are used by thousands of organizations
around the world and include the BlackBerry wireless platform, the RIM
Wireless Handheld(TM) product line, software development tools,
radio-modems and software/hardware licensing agreements. Founded in 1984
and based in Waterloo, Ontario, RIM operates offices in North America,
Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market
(NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more
information, visit www.rim.com or www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the
"safe harbor" provisions of the United States Private Securities
Litigation Reform Act of 1995. When used herein, words such as "intend"
and similar expressions are intended to identify forward-looking
statements. Forward-looking statements are based on assumptions made by
and information available to Research In Motion Limited. Investors are
cautioned that such forward-looking statements involve risks and
uncertainties. Important factors that could cause actual results to
differ materially from those expressed or implied by such forward-looking
statements include, without limitation, possible product defects and
product liability, risks related to international sales and potential
foreign currency exchange fluctuations, the initiation or outcome of
litigation, acts or potential acts of terrorism, international conflicts,
significant fluctuations of quarterly operating results, changes in
Canadian and foreign laws and regulations, continued acceptance of RIM's
products, increased levels of competition, technological changes and the
successful development of new products, dependence on third-party
networks to provide services, dependence on intellectual property rights,
and other risks and factors detailed from time to time in RIM's periodic
reports filed with the United States Securities and Exchange Commission,
and other regulatory authorities. RIM has no intention or obligation to
update or revise any forward-looking statements, whether as a result of
new information, future events or otherwise.

The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.
RIM, Research In Motion and BlackBerry are registered with the U.S.
Patent and Trademark Office and may be pending or registered in other
countries. All other brands, product names, company names, trademarks and
service marks are the properties of their respective owners. RIM assumes
no obligations or liability and makes no representation, warranty,
endorsement or guarantee in relation to any aspect of any third party
products or services.

Contacts:
Media Contact:
Brodeur Partners (PR Agency for RIM)
Marisa Conway
212-336-7509
mconway@brodeur.com

Investor Contact:
RIM Investor Relations
519-888-7465
investor_relations@rim.com

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