Google to Acquire AdMob

MOUNTAIN VIEW, Calif.--(Business Wire)--
Google Inc. (NASDAQ:GOOG) today announced that it has signed a definitive
agreement to acquire AdMob, a mobile display ad technology provider, for $750
million in stock. This acquisition will enhance Google's existing expertise and
technology in mobile advertising, while also giving advertisers and publishers
more choice in this growing new area.

"Mobile advertising has enormous potential as a marketing medium and while this
industry is still in the early stages of development, AdMob has already made
exceptional progress in a very short time," said Susan Wojcicki, Vice President
of Product Management at Google. "AdMob is the quintessential Silicon Valley
startup -- generating impressive year on year revenue growth -- and we're
excited to welcome this talented team to Google."

"I think people underestimate how important ads have been to funding the
development of innovative content on the Internet. Our goal all along at AdMob
has been to make it possible for developers and publishers to bring their
products and ideas to mobile with the same business model," said Omar Hamoui,
Founder and CEO of AdMob. "We`re proud of the progress we`ve made towards
accomplishing this goal, and joining Google will only accelerate this process,
ultimately leading to very real benefits for end users around the world. As
publishers and developers generate more revenue from their mobile products, they
will invest more, and their mobile offerings will become richer, more creative
and more robust."

The deal will help Google in its efforts to develop more effective tools for
creating, serving and analyzing emerging mobile ads formats. As this ecosystem
continues to grow, the company expects these new marketing media to offer
significant benefits:

* Advertisers will be better able to engage mobile users with AdMob's ad formats

* Publishers and developers will be able to monetize their content more
effectively, which has benefits for the wider mobile ecosystem
* Users will see more relevant ads and ultimately get access to more
ad-supported content and applications - improving their mobile experience

"Attracting the world's top engineering talent and people with entrepreneurial
vision to Google has always been crucial to our success. AdMob's proven track
record in innovating at speed will help maintain that culture - which is why we
are so excited to be working with them," added Vic Gundotra, Vice President of
Engineering at Google.

Both companies have approved the transaction, which is subject to customary
closing conditions.

About Google Inc.

Google's innovative search technologies connect millions of people around the
world with information every day. Founded in 1998 by Stanford Ph.D. students
Larry Page and Sergey Brin, Google today is a top Web property in all major
global markets. Google's targeted advertising program provides businesses of all
sizes with measurable results, while enhancing the overall Web experience for
users. Google is headquartered in Silicon Valley with offices throughout the
Americas, Europe and Asia. For more information, visit www.google.com.

Google is a trademark of Google Inc. All other company and product names may be
trademarks of the respective companies with which they are associated.

Google Inc.
Matt Furman, 650-214-5304 (Media)
mfurman@google.com
Maria Shim, 650-253-7663 (Investors)
marias@google.com

Copyright Business Wire 2009