TFC Inc. Completes Corporate Name Change to VeraCentra

NAPA, CA, Nov 09 (MARKET WIRE) --
TFC Inc. today announced the immediate change of its company name from
TFC Inc. to VeraCentra. Effective today, this new corporate identity
reflects the company's ability to provide intelligent software and
marketing services to help marketers succeed in highly competitive
environments.

VeraCentra today also announced the immediate availability of VeraCentra
Intelligence, the first on-demand business intelligence (BI) solution
designed specifically for marketers, and a primary component of
VeraCentra's new on-demand marketing software suite. Comprised of three
unique configurations -- VeraCentra Intelligence, VeraCentra Complete and
VeraCentra Collaborate -- VeraCentra's on-demand suite provides a fast and
affordable analytic solution to help marketers make smarter decisions. The
marketing software expands to include a multi-channel platform that
enables targeted campaign delivery in any channel. With VeraCentra
intelligent solutions, marketers can optimize the ROI of every marketing
dollar, retain valuable customers and acquire profitable new customers.

"Marketers who measure the impact of their customer intelligence say that
it not only boosts campaign specific metrics, but also improves customer
acquisition, retention and satisfaction, as well as revenue, profitability
and customer value," wrote Dave Frankland of Forrester Research, Inc. in a
recent independent report, "The Intelligent Approach To Customer
Intelligence" (October 2009). "Yet, the majority of firms still struggle
to fully understand their customers and leverage their customer data as a
strategic asset."

"Most companies are not structured in a way to quickly understand and
respond to customers. Companies do have plenty of data, but marketers need
technology tools to harness their organizational data to gain the insight
they need to make fast, smart and cost effective marketing decisions. And
as traditional single channel campaigns give way to multi-faceted efforts,
marketers must also manage the complexity of executing unique messages to
customers in multiple channels," said Connie Hill, President and Founder,
VeraCentra. "With the first on-demand business intelligence solution
designed just for marketers, coupled with an automated multi-channel
communication platform, VeraCentra provides marketers with an affordable
solution that leverages data from various systems to achieve actionable
insight at a fraction of the cost, time and risk of large enterprise
solutions."

After dismissing large enterprise marketing solutions, Costco Wholesale
turned to VeraCentra to implement the on-demand intelligence tool to get
real time reporting for fast decision making and refinement of Costco's
targeting methods. "The inability to make fast decisions significantly
reduces campaign performance," said Robert Csonaki, Costco's Marketing
Database Manager.

Moreover, the VeraCentra solution enables Costco marketers to slice and
dice data in a way that produces new insights that further customer
acquisition, retention and up sell initiatives. "The exciting part about
implementing VeraCentra, is that we are now able to breathe life into more
conceptual ideas," adds Csonaki.

VeraCentra Suite of On-Demand Marketing Software Solutions

Designed to expand as marketing needs evolve and technology adoption
rises, VeraCentra's on-demand software portfolio is flexible, easily
adaptable and grows with marketers at any pace. This type of approach
provides an easy and cost effective road map for companies to follow as
their need for greater levels of technology increases.

VeraCentra Intelligence is the cornerstone of VeraCentra's suite. This
affordable solution aggregates valuable marketing data across disparate
systems into a single data mart for fast analysis that fuels smart
decisions. With VeraCentra Intelligence, marketers can quickly identify
and predict trends, understand customer behaviors and develop data driven
business strategies and decisions. VeraCentra Intelligence includes:

-- Web based tools to analyze, report, and predict trends
-- Customizable charts and dashboards to visualize data
-- Built-in query tools to create business rules, design ongoing reports
and create dynamic customer and prospect segmentation

VeraCentra Complete combines on-demand marketing intelligence with an
on-demand communication delivery platform that increases marketing
productivity and improves the customer experience by enabling marketers to
immediately act on insights and engage customers. The platform includes
marketing asset management, personalization, triggers and business rules
designed to produce a relevant communication to each customer. VeraCentra
Complete provides marketers with the ability to:

-- Communicate and engage customers with relevancy
-- Integrate multiple execution tools on one platform
-- Create business rules to trigger highly personalized communication and
execute in any channel automatically

VeraCentra Collaborate is an on-demand marketing intelligence tool and
delivery platform designed for decentralized marketing units that
communicate with customers on a local or regional level. This
configuration allows local and regional users to select data driven,
pre-composed campaigns, personalize them for relevancy and execute and
measure local campaign performance. VeraCentra Collaborate allows local
marketers to leverage the marketing expertise and best practices of the
home office, and allows corporate marketers to control brand messages,
brand standards and compliance requirements.

The VeraCentra product suite is available immediately to new and current
VeraCentra customers. VeraCentra software is offered on an affordable
subscription basis and includes full help desk and support, with great
emphasis on helping customers implement, adopt and leverage their
investment. VeraCentra marketing technologists are also available to
consult as needed.

Becoming VeraCentra

Taking meaning from the Latin roots 'veri' and 'centri,' VeraCentra
literally translates to 'true center.' The new company name mirrors the
firm's commitment to help marketers uncover the truth about the needs and
behaviors of their customers, and formulate new customer centric marketing
strategies based on customer knowledge.

Hill continued, "Our new name reflects the broader technology offering we
can provide our clients and prospects on top of our already proven
traditional marketing services. By combining the power of the VeraCentra
suite with more than 20 years of multi-channel marketing services
experience, we can now offer marketers a complete arsenal of marketing
solutions to fuel their customer acquisition and retention strategies."

VeraCentra will continue to offer its full complement of marketing
services and does not expect any significant organizational or
operational changes associated with the corporate name change.

Headquartered in Napa, California, VeraCentra is trusted by national brand
leaders including Costco Wholesale, Intuit Software and Johnson and
Johnson. For more information please visit www.veracentra.com or call
(707) 224-6161.

Media Contact:
Alana Suko
Bluefin Communications
(781) 258-5803
Email Contact

Adam Hill
VeraCentra
(707) 224-6161
Email Contact

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