It Pays to Play: Ohio Resident Wins Limited-Edition Volkswagen GTI MkVI by Playing Real Racing GTI Mobile App

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Mon Nov 9, 2009 12:55pm EST

It Pays to Play: Ohio Resident Wins Limited-Edition Volkswagen GTI MkVI by
Playing Real Racing GTI Mobile App
Real Racing GTI Remains One of the Hottest Free Apps on iTunes With More than
2 Million Downloads To Date





HERNDON, Va., Nov. 9 /PRNewswire/ -- Volkswagen of America, Inc. today
announced that Joseph Chase of Cuyahoga Falls, Ohio was the first to win one
of six, limited-edition GTI MkVI vehicles as part of its wildly popular and
free new gaming app, Real Racing GTI. Volkswagen became the first automobile
manufacturer to launch a vehicle exclusively on a mobile device, and since its
debut two weeks ago, the Real Racing GTI app continues to be one of the
hottest free apps on iTunes with more than 2 million downloads.    

(Photo: http://www.newscom.com/cgi-bin/prnh/20091109/DE07763 )

"Consumer response to Real Racing GTI has been phenomenal, and thanks to fans
like Joseph Chase, the game is still one of the top free apps on iTunes," said
Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc.  "More
than 2 million consumers have already downloaded the free app, and we are
thrilled they have reacted to it with such enthusiasm and in such a short time
frame."

The Real Racing GTI App, created by leading developer, Firemint, in
conjunction with digital agency, AKQA, marks a departure from traditional
vehicle introductions by utilizing a gaming app as the sole medium for the
launch.  By introducing the all-new 2010 GTI through Real Racing GTI,
Volkswagen struck a chord with tech-savvy consumers who enjoy social
networking, playing games and spending time on their mobile devices.

The free Real Racing GTI App is available worldwide and spares no detail,
allowing players to experience every thrilling aspect of the all-new 2010 GTI
right in the palms of their hands on iPhone® and iPod touch®. From the
redesigned exterior with more aggressive headlights and the famous red-striped
grille, to the sporty interior with a race-inspired steering wheel, the
all-new 2010 GTI races its way to life on the screen for a thrilling gaming
experience.

"I downloaded the Real Racing GTI App the minute I first heard about it and I
haven't stopped playing since - it's just such a fun game," said Mr. Chase. 
"But now I can't wait to hit the real streets in my new GTI!"    

U.S.-registered players enjoying the action of the Real Racing GTI App can put
their skills to the test for a chance to win one of the remaining five,
limited-edition 2010 GTI models. The more people play, the more chances they
have to win. Continuing over each of the next five weeks, one player will be
chosen to win the ultimate racing prize: the exclusive GTI MkVI, an
individually-numbered, specially-tuned version of the legendary hatchback.
Each model includes the GTI's 2.0T 200hp four-cylinder engine, a performance
tuned suspension finished with black, Volkswagen motorsport 18-inch all-new
wheels, and special interior touches, including carbon fiber-look trim, a
numbered dash plaque, and unique stitching in the front headrests. Winners
will be selected and notified by ePrize, Volkswagen's interactive promotions
partner. For more information on the competition please visit:
www.vw.com/RealRacingGTI. 

The Real Racing GTI App is available for free from the App Store on the iPhone
and iPod touch or at www.itunes.com/appstore/.  No purchase is necessary to
enter the contest, which officially ends on December 2 at 11:59PM.

For more about the 2010 Volkswagen GTI, the Real Racing GTI game, and an
in-depth look at the six GTI prize editions that are waiting to hit the
streets, please visit www.media.vw.com.  

About Volkswagen Group of America, Inc.
Founded in 1955, Volkswagen Group of America, Inc. is headquartered in
Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in
Wolfsburg, Germany. Volkswagen is one of the world's largest producers of
passenger cars and Europe's largest automaker. Through its Volkswagen
division, VWGoA sells the Golf, GTI, New Beetle, New Beetle convertible,
Jetta, Jetta SportWagen, Eos, Passat, Passat Wagon, CC, Tiguan, Touareg and
Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagen
models come standard-equipped with Electronic Stabilization Program. This is
important because the National Highway and Traffic Safety Administration
(NHTSA) has called ESC the most effective new vehicle safety technology since
the safety belt. Visit Volkswagen of America online at www.vw.com or
www.media.vw.com to learn more.



SOURCE  Volkswagen of America, Inc.

Mya Walters, Volkswagen Group of America, +1-703-364-7692, mya.walters@vw.com
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